HotelTonight Unlocks the Secrets of Same-Day Hotel Bookers

Hotel Tonight SECRETS OF SAME-DAY HOTEL BOOKERS Growth in mobile devices is leading to an increase in last-minute, same-day hotel bookings. We've analyzed our booking data to understand where these bookers are located, what types of hotels they prefer and why they are booking last-minute. WHERE THE HIPSTERS ARE PERCENTAGE OF HOTELTONIGHT BOOKINGS WHY PEOPLE ARE BOOKING LAST-MINUTE HOTELS IN THE HIP HOTEL CATEGORY 20.86 SAN FRANCISCO NUMBER OF TIMES THE FOLLOWING PHRASES APPEARED IN A FOLLOW-UP SURVEY TO HOTELTONIGHT BOOKERS 14.72 NEW YORK 13.06 LAS VEGAS 12.94 CHICAG0 7.45 LOS ANGELES VISITING FRIENDS 84 6.26 SEATTLE 5.85 BOSTON 4.14 ATLANTA LAST-MINUTE BUSINESS TRIP 36 3.96 SAN DIEGO 3.01 MIAM 2.13 DENVER STAYCATION 31 2.13 WASHINGTON DC 1.36 PHOENIX .83 PHILADELPHIA .47 DALLAS CELEBRATE A BIRTHDAY 26 .41 NEW ORLEANS .24 ANAHEIM .18 ORLANDO WENT TO A CONCERT 19 ROAD TRIP! 16 INDEX OF BOOKINGS AFTER MIDNIGHT AFTER MIDNIGHT COMPARED TO TOTAL BOOKINGS, DELAYED AT AIRPORT 12 DIDN'T WANT TO SLEEP ON COUCH GETAWAY WITH MY WIFE FIGHT WITH MY SOON-TO-BE EX- WIFE WHO'S GETTING MORE SPONTANEOUS? INDEX OF CHANGE IN SAME-DAY BOOKINGS FROM JUNE TO JULY 201 CHICAGO NEW YORK LAS VEGAS HAS THE CUSTOMER DALLAS STAYED SAN FRANCISCO ORLANDO SAN DIEGO • AT THE HOTEL • ATLANTA BEFORE? MIAMI DENVER LOS ANGELES BOSTON NO 91% YES 9% PHILADELPHIA WASHINGTON DC DATA TAKEN FROM HOTELTONIGHT MOBILE APP BOOKINGS. FOLLOW-UP SURVEY WAS GET OUR FREE APPS FOR SAME-DAY HOTEL DEALS: TAKEN DURING THE MONTH OF JUNE, 2011. UNLESS OTHERWISE STATED, DATE RATE OF IPHONE WWW.HOTELTONIGHT.COM/IPHONE / ANDROID WWW.HOTELTONIGHT.COM/ANDROID REPRESENTED DATA IS JAN I. 201I - JULY 31, 2011, Available in Android Market Available on the App Store PRESS CONTACT: [email protected] COPYRIGHT 201I HOTEL TONIGHT, INC. WWW.HOTELTONIGHT.COM DALLAS PHOENIX NEW YORK ATLANTA SAN FRANCISCO WASHINGTON DC MIAMI LOS ANGELES LAS VEGAS SAN DIEGO ORLANDO ANAHEIM PHILADEL PHIA CHICAGO BOSTON SEATTLE NEW ORLEANS DENVER