Facts & Figures

byronbay II FACTS & FIGURES More Popular Than Ever in 2012 # 8 口 Overall, the number of times byronbay.com was visited in 2012 was up 12% on 2011 - thats an extra 129,327 visitors! The 2012 increase in visitation filtered through all of byronbay.com, heres some highlights; 1 Australia Visitors up 3.5% 1 Accommodation Guides up 12.7% 1 Melbourne Visitors up 16.5% + Tours & Activities up 30.4% 1 Winter Specials up 46.9% 1 Mobile Device Visitors up 134.9% + Total Pages Viewed up 9.5% 1 International Visitors up 11% Calendar of Events up 16.3% 1 Visitors Information up 25.2% 1 Restaurants up 36.8% 1 China Visitors up 290.8% We attribute byronbay.com's increasing popularity to; the re-vamped website providing more of what visitors want, changes to search that reward great content and our increased interaction across social media. It should be stressed that our growth has always been organic, in that we never 'buy traffic, fans, followers or views. Growing naturally for 15 years tells the Internet that we are the Real Deal'which also helps with traffic. And. Were already working on some great ideas for 2013! Visitors Stats 2012 1,170,270 visitors to 329,837 visitors using a 114,871 different search mobile device when visiting byronbay.com. terms containing the word 'byrori used to find byronbay.com. byronbay.com in 2011. Origin of Visitors 83% Top 5 cities based on visitor numbers Over of byronbay.com visitors were from Australia in 2012. Brisbane Gold Coast 18,373 isitars 244,134 wisitors Sydney | 409,673 visitars Adelaide 20,702 visitors With visitors coming Melbourne from 198 different | 219,122 visitors countries / territories in 2012 Top 5 countries (after Australia) based on visitor numbers. UK USA New Zealand Canada Germany 10,648 40,411 visitors 23,524 Visitors 20,090 15,105 visitors visitors Visitors Accommodation Guides H byronbay.com offers seven different accommodation guides, these guides were browsed a total of 1,312,277 times in 2012, here's the breakdown: looked at 417,231 times Houses Apartments looked at 231,019 times Hotels/ Motels looked at 190,450 times Hostels / Backpackers looked at 172,844 times looked at 131,623 times Caravan / Camping Cottages looked at 112,730 times B&B's / looked at 56,380 times Guesthouses Non-Accommodation Guides byronbay.com also offers a wide variety of non-accommodation guides to help people plan their visit to Byron,here's the top 6 for 2012: Tours & Activities looked at 280,113 times Transportation looked at 77,397 times looked at 66,614 times Restaurants Weddings looked at 48,425 times Shopping looked at 22,997 times Art / Culture looked at 12,255 times Specific Information byronbay.com provides visitors with a wide variety of information to help better inform them of the region, here's the top 6 for 2012: looked at 318,015 times Visitor Information Maps looked at 82,124 times looked at 53,582 times Markets Calendar of Events looked at 49,901 times Regional Towns looked at 31,503 times looked at 29,134 times Photo Gallery Targeted Information byronbay.com provides visitors with timely information while giving its members access to niech targeted visitors (at no extra charge), here's the breakdown for 2012: Schoolies looked at 47,052 times Winter Specials looked at 34,714 times Splendour Availability looked at 26,551 times NYE Availability looked at 22,670 times Easter looked at 20,037 times Availability Social Media Exposure Throughout 2012, byronbay.com grew it's social media profile on all the established services and experimented with many new ones. Facebook continues to be the most popular and byronbay.com ended the year with over 19,000 fans and 174,217 'Check-Ins'. Here a snapshot from Insights (facebook's stats); People Talking About This: 10,237 Weekly Total Reach: 260,742 Total Likes: 19,220 Friends of Fans: 6,230,616 Here's our main social media profiles, feel free to connect with us; f www.facebook.com/byron.bay.nesvw O www.instagram.com/byronbaycom E www.twitter.com/byronbay P www.pinterest.com/byronbay You www.youtube.com/byronbaycom Tuhe t byronbay.tumblr.com One service that keeps track of all social activity is "Klout' and they give byronbay.com a "Klout Score' of 66 out of 100 (put in perspective, Destination NSW is 50). We continue to be active bloggers with two blogs; www.byronbay.com/blog www.byronbayblog.com.au Our flagship video launched 18 months ago, continues to be popular, viewed over 33,000 times in 2012 and consistently ranks top 3 for byron bay video searches. With more traffic, more ways to spread the word and more people using our Calender of Events, byronbay.com continued to actively sponsor / support 10 of the major festivals and events in our region. Byron Blogging Blogging is a great way to publish and distribute timely information and local 'stories' directly to our blog visitors, our subscribers and via social media. We continue to be active bloggers with two blogs: www.byronbay.com/blog www.byronbay.com/blog Calendar of Events 才 With more traffic, more ways to spread the word and more people using our Calender of Events, byronbay.com continued to actively sponsos / support 10 of the major festivals and events in our region. Source: byronbay.com byronbay.com PTY LTD ABN 35 108 006 926 visit www.byronbay.com email [email protected] *2012 stats - 1 January through 31 December 2012 byronbay II FACTS & FIGURES More Popular Than Ever in 2012 # 8 口 Overall, the number of times byronbay.com was visited in 2012 was up 12% on 2011 - thats an extra 129,327 visitors! The 2012 increase in visitation filtered through all of byronbay.com, heres some highlights; 1 Australia Visitors up 3.5% 1 Accommodation Guides up 12.7% 1 Melbourne Visitors up 16.5% + Tours & Activities up 30.4% 1 Winter Specials up 46.9% 1 Mobile Device Visitors up 134.9% + Total Pages Viewed up 9.5% 1 International Visitors up 11% Calendar of Events up 16.3% 1 Visitors Information up 25.2% 1 Restaurants up 36.8% 1 China Visitors up 290.8% We attribute byronbay.com's increasing popularity to; the re-vamped website providing more of what visitors want, changes to search that reward great content and our increased interaction across social media. It should be stressed that our growth has always been organic, in that we never 'buy traffic, fans, followers or views. Growing naturally for 15 years tells the Internet that we are the Real Deal'which also helps with traffic. And. Were already working on some great ideas for 2013! Visitors Stats 2012 1,170,270 visitors to 329,837 visitors using a 114,871 different search mobile device when visiting byronbay.com. terms containing the word 'byrori used to find byronbay.com. byronbay.com in 2011. Origin of Visitors 83% Top 5 cities based on visitor numbers Over of byronbay.com visitors were from Australia in 2012. Brisbane Gold Coast 18,373 isitars 244,134 wisitors Sydney | 409,673 visitars Adelaide 20,702 visitors With visitors coming Melbourne from 198 different | 219,122 visitors countries / territories in 2012 Top 5 countries (after Australia) based on visitor numbers. UK USA New Zealand Canada Germany 10,648 40,411 visitors 23,524 Visitors 20,090 15,105 visitors visitors Visitors Accommodation Guides H byronbay.com offers seven different accommodation guides, these guides were browsed a total of 1,312,277 times in 2012, here's the breakdown: looked at 417,231 times Houses Apartments looked at 231,019 times Hotels/ Motels looked at 190,450 times Hostels / Backpackers looked at 172,844 times looked at 131,623 times Caravan / Camping Cottages looked at 112,730 times B&B's / looked at 56,380 times Guesthouses Non-Accommodation Guides byronbay.com also offers a wide variety of non-accommodation guides to help people plan their visit to Byron,here's the top 6 for 2012: Tours & Activities looked at 280,113 times Transportation looked at 77,397 times looked at 66,614 times Restaurants Weddings looked at 48,425 times Shopping looked at 22,997 times Art / Culture looked at 12,255 times Specific Information byronbay.com provides visitors with a wide variety of information to help better inform them of the region, here's the top 6 for 2012: looked at 318,015 times Visitor Information Maps looked at 82,124 times looked at 53,582 times Markets Calendar of Events looked at 49,901 times Regional Towns looked at 31,503 times looked at 29,134 times Photo Gallery Targeted Information byronbay.com provides visitors with timely information while giving its members access to niech targeted visitors (at no extra charge), here's the breakdown for 2012: Schoolies looked at 47,052 times Winter Specials looked at 34,714 times Splendour Availability looked at 26,551 times NYE Availability looked at 22,670 times Easter looked at 20,037 times Availability Social Media Exposure Throughout 2012, byronbay.com grew it's social media profile on all the established services and experimented with many new ones. Facebook continues to be the most popular and byronbay.com ended the year with over 19,000 fans and 174,217 'Check-Ins'. Here a snapshot from Insights (facebook's stats); People Talking About This: 10,237 Weekly Total Reach: 260,742 Total Likes: 19,220 Friends of Fans: 6,230,616 Here's our main social media profiles, feel free to connect with us; f www.facebook.com/byron.bay.nesvw O www.instagram.com/byronbaycom E www.twitter.com/byronbay P www.pinterest.com/byronbay You www.youtube.com/byronbaycom Tuhe t byronbay.tumblr.com One service that keeps track of all social activity is "Klout' and they give byronbay.com a "Klout Score' of 66 out of 100 (put in perspective, Destination NSW is 50). We continue to be active bloggers with two blogs; www.byronbay.com/blog www.byronbayblog.com.au Our flagship video launched 18 months ago, continues to be popular, viewed over 33,000 times in 2012 and consistently ranks top 3 for byron bay video searches. With more traffic, more ways to spread the word and more people using our Calender of Events, byronbay.com continued to actively sponsor / support 10 of the major festivals and events in our region. Byron Blogging Blogging is a great way to publish and distribute timely information and local 'stories' directly to our blog visitors, our subscribers and via social media. We continue to be active bloggers with two blogs: www.byronbay.com/blog www.byronbay.com/blog Calendar of Events 才 With more traffic, more ways to spread the word and more people using our Calender of Events, byronbay.com continued to actively sponsos / support 10 of the major festivals and events in our region. Source: byronbay.com byronbay.com PTY LTD ABN 35 108 006 926 visit www.byronbay.com email [email protected] *2012 stats - 1 January through 31 December 2012