2015 Auto Industry: From Recession to Recovery to Record Sales

RAWHIDE.ORG PRESENTS 2015 US AUTO INDUSTRY FROM RECESSION TO RECOVERY TO RECORD SALES 17,470,659 $570 BILLION VEHICLES SOLD IN 2015 5.7% INCREASE IN REVENUE FROM 2014 Recession 17.3M 17.5M 13.9M 10.4M 1993 2000 2009 2015 AVERAGE PRICE IS UP PROFIT PER CAR DOWN The average new car transaction price for a new car was $33,188 for new vehicles, up 2.5% from 2014. But, average gross profit per car sale was down $250. WHY? Average industry incentives per vehicle rose 3.9% from 2014 to $3,063 in 2015. MORE DRIVERS ARE LEASING THAN EVER BEFORE 29% The industry also saw a significant increase in leasing, totaling 29% of new retail sales, up 2% from 2014. O Up +13% since 2005 DOMESTIC VS. IMPORTS CARS 12.8% 31.5% TRUCKS 32.5% 23.2% THE BIG 5 MARKET SHARE GM Ford FCA TOYOTA FIAT CHRYSLER AUTOMOBILES HONDA 17.6% 14.9% 14.3% 12.6% 9.1% TOP SELLING CATEGORIES "IT WAS Truck 9,729,587 13.1% REALLY THE Car 1,740,912 2.2% YEAR OF THE SUV." 11 CUV 4,551,632 O 18.5% JESSICA CALDWELL SUV 1,706,273 O 10.7% Director of Industry Analysis Edmunds.com MODELS HOT OFF THE LOT 1. Ford F-Series (780,354) 2. Chevy Silverado (600,544) 3. Dodge RAM (451,116) 4. Toyota Camry (429,355) 5. Honda Accord (355,557) Topping the sales charts in 2015 was Ford's F-Series with 780,354 sold. That made it America's best-selling pickup for 39 consecutive years and the best-selling vehicle for 34 straight years. FORD FLEXES ITS MUSCLES The Ford Mustang supplants Chevrolet Camaro as best-selling muscle car. Sales of which jumped 48%, year-over-year, to 122,349 units. A CLOSE RACE IN LUXURY M LEXUS Mercedes-Benz 344,601 346,023 343,088 unit sales unit sales unit sales 5 FACTORS BOOSTING SALES Lower Gas Prices Lower Interest Rates AVERAGE GAS $2/GALLON II %24 Average Car is 11 Years or Older Looser Lending Standards Incentives AVERAGE INCENTIVE: $3,063 TRUST STALLED FOR SOME BIG PLAYERS Volkswagen Group's cheating on engine-emissions tests on Audi, Porsche, and Volkswagen autos, plus the devastating defects in Takata air-bags now tied to eight American deaths and the largest auto recall in history. A PROMISING ROAD AHEAD 18,000,000 Total auto sales expected to increase again in 2016 "We expect to see a second consecutive year of record industry sales in 2016," Mustafa Mohatarem, GM Chief Economist O RAWHIDE. SOURCES http://www.detroitnews.com/story/business/autos/2016/01/05/auto-sales/78295542/ http://www.freep.com/story/money/cars/chrysler/2016/01/05/fca-sales-rose-13-2015-rec ord-year-autos/78268882/ https://www.washingtonpost.com/business/economy/us-car-sales-hit-record-high-in-2015/ 2016/01/05/363aaf30-af14-11e5-b820-eea4d64be2a1_story.html http://247wallst.com/autos/2016/01/06/the-10-best-selling-cars-of-2015/ http://www.fool.com/investing/general/2016/01/10/the-5-best-selling-vehicles-in-america- in-2015.aspx http://www.examiner.com/slideshow/sales-charts-of-the-top-30-best-selling-cars-of-2015# slide=2 http://online.wsj.com/mdc/public/page/2_3022-autosales.html http://www.plasticsnews.com/article/20160105/NEWS/160109947/us-auto-industry-sets-s ales-record http://www.fool.com/investing/general/2016/01/09/3-epic-fails-in-the-us-auto-industry-in- 2015.aspx Tesla by Marc Anderson from the Noun Project http://www.toyota.com/ http://www.vw.com/ http://www.ford.com/ http://www.gm.com/ http://www.chevrolet.com/ http://automobiles.honda.com/ Cash by Creative Stall from the Noun Project Car by YuguDesign from the Noun Project Truck by misirlou from the Noun Project Car by TMD from the Noun Project Fuel dispenser by Creative Stall from the Noun Project Percent by Kervin Markle from the Noun Project Briefcase by Nicole Pacampara from the Noun Project Tow Truck by Alexandr Cherkinsky from the Noun Project Bank building by Aha-Soft from the Noun Project Price Tag by Aha-Soft from the Noun Project Smoke by Chris from the Noun Project Smoke by Gerardo Martín Martínez from the Noun Project