2014 Travel Trends

LUXURY LINK TRAVEL GROUP 2014 TRAVEL TRENDS LUXURY LINK SURVEYED OVER 1,600 HIGH-INCOME TRAVELERS ON THEIR 2014 VACATION PLANS AND PERCEIVED TRAVEL TRENDS popular vacation destinations 30% 18% 27% 6% 4% 9% areas of interest UNITED STATES CARIBBEAN EUROPE 1 3 7 4 BEACH: 46% 1 TURKS & CAICOS: 25% MAJOR CITIES: 61% OUTDOORS / SPA: 31% 2 ST. LUCIA: 18% BEACH DESTINATIONS: 26% MAJOR CITIES: 23% 3 BRITISH VIRGIN ISLANDS: 18% OUTDOORS / SPA: 13% 4 OTHER: 13% 5 ST. BARTHS: 9% 6 ANGUILLA: 9% 7 BARBADOS: 8% activities of interest COOKING CLASSES / FINE DINING 677 ADVENTURES (SAILING, SCUBA, ETC.) 771 SKIING / WINTER SPORTS 177 PHILANTHROPY / VOLUNTEERISM 92 YOGA / WELLNESS 318 O OTHER (GOLF, HISTORY, CULTURE, ETC.) 479? 55% ARE PLANNING MULTIPLE INTERNATIONAL TRIPS OF TWO OR MORE NIGHTS IN 2014 trending destinations CROATIA 27.2% PORTUGAL 18.4% VIETNAM 15.1% INDIAN OCEAN 13.5% ARGENTINA 15.1% OTHER 10.7% must-have hotel amenities FREE WIFI 1,260 ON-SITE SPA 458 FREE BREAKFAST 783 AIRPORT TRANSFERS 545 EARLY CHECK-IN / LATE CHECK-OUT 892 OTHER 177 favorite travel resources *scores are a weighted calculation REVIEW SITES TRIPADVISOR, YELP, ETC. 5635 WORD OF MOUTH PERSONAL RECOMMENDATIONS 6618 6208 BOOKING SITES LUXURY LINK, KAYAK, ETC. 3944 MEDIA CONTENT SOCIAL MEDIA 2561 TRAVEL TV SHOWS, ONLINE, FACEBOOK, TWITTER, ETC.. NEWSPAPERS, ETC.. survey conducted on luxurylink.com from december 12-23, 2013. 1,667 respondents indicating that they have an annual household income of $100,000 or more are included in these survey results. all numbers have been rounded to the nearest integer. %23