What does your car say about you?

what does YOUR CAR SAY ABOUT YOU? We all have our stereotypes about certaln car brands. From boy racers revving down our high streets to rude 4x4 drivers, we all draw assumptlons. However, Motorparks has looked at research which helps get to the bottom of what your cholce of car really does say about you. Do the facts and flgures match up with you or someone you know? MANUFACTURERS & THEIR CUSTOMERS YouGov Profiler palnts a picture of the typlcal customer of the UK's top seven best-selling car manufacturers In Q1 2015. Can you relate to the results? Ford FORD SAMPLE SIZE: 4,591 TYP ICAL CUSTOMER DEMOGRAPHIC PROFESSION MALE 40-59 MANUFACTURING GENERAL INTERESTS DATA Cars, parenting, personal finance HOW THEY DESCRIBE THEMSELVES Competent, trustworthy. hard-working FAVOURITE BRANDS TomTom, National Lottery, BBC Radio2 FAVOURITE DISHES 1. ΚARI ΚAΜΒΙNG MOST LIKELY TO SHOP AT 2. LAMB TAGINE Morrisons, ASDA, Tesco 3. CHICKEN KROMAK FAVOURITE CLOTHING BRANDS Simply Be, Aldo, Sloggi FAVOURITE HOBBIES & ACTIVITIES FAVOURITE FILMS The Longest Day. Date Night, Thunderbirds 1. DIY 2. GARDENING 3. SCRABBLE FAVOURITE TV SHOWS Top Gear, Lone Ranger, Coach Trip FAVOURITE MUSICIANS FAVOURITE SPORTS Paul McCartney. Foreigner, Andy Williams 1. GOLF 2. CRICKET 3. SNOOKER FAVOURITE NEWSPAPERS The Sun, Daily Mail, Daily Express VAUXHALL SAMPLE SIZE: 2,549 TYPICAL CUSTOMER DATA DEMOGRAPHIC PROFESSION MALE 40-59 HOME & GARDEN GENERAL INTERESTS Parenting, cars & motoring, personal finance HOW THEY DESCRIBE THEMSELVES Dependable, compassionate, paternal FAVOURITE BRANDS The FA Cup, George, Hotpoint FAVOURITE DISHES 1. ROAST GAMMON 2. TUNA PASTA BAKE MOST LIKELY TO SHOP AT ASDA, Tesco, Morrisons 3. BEEF CASSEROLE FAVOURITE CLOTHING BRANDS Very, Karrimor, BHS FAVOURITE HOBBIES & ACTIVITIES FAVOURITE FILMS Mrs Brown's Boys D'Movie, Frozen 1. DIY 2. GARDENING FAVOURITE TV SHOWS Wire in the Blood, CSI:NY, Moondial 3. BOARD GAMES FAVOURITE MUSICIANS FAVOURITE SPORTS Spandau Ballet, Dreadzone, Billie Jo Spears 1. GYMNASTICS 2. KAYAKING 3. ACROBATICS FAVOURITE NEWSPAPERS Daily Mail, The Sun, The Mirror VOLKSWAGEN SAMPLE SIZE: 2,549 TYPICAL CUSTOMER DATA DEMOGRAPHIC PROFESSION MALE 40-59 BUSINESS GENERAL INTERESTS Business & personal finance, cars & motoring HOW THEY DESCRIBE THEMSELVES Efficient, straight-forward, well educated FAVOURITE BRANDS FAVOURITE DISHES John Lewis, Apple, iPhone 1. MALAY ROJAK MOST LIKELY TO SHOP AT 2. GAMBAS AL AJILLO Waitrose, Sainsburys, Tesco 3. BRAISED ENDIVE FAVOURITE CLOTHING BRANDS Fat Face, White Stuff, T.H. Lewin FAVOURITE HOBBIES & ACTIVITIES FAVOURITE FILMS 1. TREKKING Paddington, Stranger by the Lake 2. SPORTS 3. EXERCISING FAVOURITE TV SHOWS Bremner, Bird & Fortune, Antiques Roadshow FAVOURITE MUSICIANS FAVOURITE SPORTS Elbow, New Order, Morrisey 1. RUGBY UNION 2. CYCLING 3. MOTORSPORTS FAVOURITE NEWSPAPERS The Times, Daily Telegraph, The Guardian NISSAN NISSAN SAMPLE SIZE: 1,610 TY PICAL CUSTOMER DATA DEMOGRAPHIC PROFESSION GENERAL INTERESTS FEMALE 60+ HEALTHCARE & MEDICINE Parenting, UK news, Watching live music HOW THEY DESCRIBE THEMSELVES Compassionate, considerate, charitable FAVOURITE BRANDS Lurpak, Panasonic, Canon FAVOURITE DISHES MOST LIKELY TO SHOP AT 1. AMARERRI DI SARONNO Aldi, ASDA, Lidl 2. FRIED KING PRAWNS 3. CHICKEN KATSU CURRY FAVOURITE CLOTHING BRANDS F&F, George at ASDA, Lonsdale FAVOURITE HOBBIES & ACTIVITIES FAVOURITE FILMS Analyze That, The Imitation Game, Saw I| 1. DIY 2. GARDENING 3. PHOTOGRAPHY FAVOURITE TV SHOWS Happy Valley, Waking the Dead FAVOURITE MUSICIANS FAVOURITE SPORTS Siouxsie and the Banshees, Papa Roach 1. SAILING 2. MOTORCYCLE RACING 3. RUGBY LEAGUE FAVOURITE NEWSPAPERS Daily Mail, Daily Express, Daily Telegraph COID AUDI SAMPLE SIZE: 2,645 TYP ICAL CUSTOMER DEMOGRAPHIC PROFESSION MALE 25-39 BUSINESS DATA GENERAL INTERESTS Cars & motoring, business & finance, apps HOW THEY DESCRIBE THEMSELVES A leader, confident, relaxed FAVOURITE BRANDS FAVOURITE DISHES British Airways, iPad, Bose 1. BUTTERNUT MOST LIKELY TO SHOP AT SQUASH RISOTTO Waitrose, Ocado, Marks & Spencer 2. SWEET CHILLI PRAWNS FAVOURITE CLOTHING BRANDS Paul Smith, Ralph Lauren, Calvin Klein FAVOURITE HOBBIES & ACTIVITIES FAVOURITE FILMS Good Will Hunting, Lucy, The Wolf of Wall Street 1. EXERCISING 2. SPORTS 3. CYCLING FAVOURITE TV SHOWS Top Gear, Kavanagh QC FAVOURITE MUSICIANS FAVOURITE SPORTS Joy Division, Prince Buster, Lana Del Rey 1. CYCLING FAVOURITE NEWSPAPERS 2. SKIING 3. MOTORCYCLE RACING The Times, Daily Telegraph, The Scotsman MERCEDES-BENZ SAMPLE SIZE: 2,452 TYPICAL CUS TOMER DATA DEMOGRAPHIC PROFESSION GENERAL INTERESTS MALE 60+ BUSINESS Cars & motoring, business & personal. finance HOW THEY DESCRIBE THEMSELVES Confident, a leader, analytical FAVOURITE BRANDS Miele, Bose, Heathrow Airport FAVOURITE DISHES MOST LIKELY TO SHOP AT 1. OYSTERS Waitrose, Marks & Spencer, Sainsburys 2. BRAISED ENDIVE 3. LANGOUSTINES FAVOURITE CLOTHING BRANDS Russel & Bromley. L.K. Bennett, John Lewis FAVOURITE HOBBIES & ACTIVITIES FAVOURITE FILMS The Theory of Everything, The Godfather 1. GARDENING FAVOURITE TV SHOWS Top Gear, Hotel India, Last Tango in Halifax 2. DIY 3. SPORTS FAVOURITE MUSICIANS Natalie Cole, Barbra Streisand, James Blunt FAVOURITE SPORTS 1. GOLF 2. SAILING FAVOURITE NEWSPAPERS Daily Telegraph, The Times, Daily Mail 3. MOTORSPORTS YouGov Profiler data correct as of June 2015. MANUFACTURER HOTSPOTS The above profiles have shown you what the typlcal customer of the top slx car manufacturers look llke, but by using Google Trends you can also establish where the hotspots are for each brand*. Do you agree? Ford NISSAN 1. SOUTHAMPTON 1. NEWCASTLE UPON TYNE 2. LONDON 3. BIRMINGHAM 2. LONDON 3. BIRMINGHAM 1. LUTON 1. ABERDEEN 2. LONDON 3. BIRMINGHAM 2. LONDON 3. MANCHESTER 1. LONDON 1. LONDON 2. EDINBURGH 3. ABERDEEN 2. EDINBURGH 3. ABERDEEN "Al data shown takes into account regional interest when the search term is the manufacturer's entire name from 2004 to the present day. TOP SEARCHES BY CITY Have you ever wondered whlch vehlcle manufacturer Is most popular In your hometown? Search volume of associated pages for the Motorparks site allows you to see the top three car brands of the ten most populated UK citles between December 1st 2014 and May 31st 2015. How does your nelghbourhood measure up? LONDON BIRMINGHAM MANCHESTER LEEDS Ford FIAT EDINBURGH GLASGOW BRISTOL LIVERPOOL SHEFFIELD CITROËN BRADFORD SOURCES yougov.co.uk/profiler#/Ford yougov.co.uk/opl/profiler#Nauxhall yougov.co.uk/opl/profler#/Nolkswagen yougov.co.uk/opl/profiler#/NIssan yougov.co.uk/opl/profler#/Audi yougov.co.uk/opl/profiler#/Mercedes_Benz citymayors.com/gratis/uk_topcitles.html google.co.uk/trends/explore#q=ford&geo=GB google.co.uk/trends/explore#q=vauxhall google.co.uk/trends/explore#q=volkswagen&geo-GB&cmpt=q&tz=Etc%2FGMT-1 google.co.uk/trends/explore#q=nlssan&geo=GB& cmpt=q&tz=Etc%2FGMT-1 google.co.uk/trends/explore#q=audi&geo-GB& cmpt-q&tz=Etc%2FGMT-1 google.co.uk/trends/explore#q=%2Fm%2F052mx&geo=GB&cmpt=q&tz=Etc%2FGMT-1 google.co.uk/trends/explore#q=%2Fm%2F017yh&geo=GB&cmpt-q&tz=Etc%2FGMT-1 best-selling-cars.com/britaln-uk/2015-q1-brtaln-best-selling-car-manufacturers-brands-and-models/ acreative Cc commons COURTESY OF WwW.MOTORPARKS.co.UK