An inside Look at Used Car Dealership Metrics

AN INSIDE LOOK AT USED CAR DEALERSHIP METRICS EVER WONDERED HOW USED CAR DEALERSHIPS OPERATE; WHERE THEY MAKE THEIR MONEY AND WHERE THEIR CUSTOMERS COME FROM? WE ARE GIVING YOU A LOOK BEHIND THE CURTAIN AT AN AVERAGE MOTORLOT DEALER'S METRICS. AVERAGE MotorLat DEALER METRICS AVERAGE GROSS PROFIT - $1,177.52 AVERAGE ACTIVE VEHICLE COUNT - 32 AVERAGE MONTHLY LEADS - 65 AVERAGE INVENTORY AGE - 119 TOP 10 SOLD CARS #1 FORD F-150 16.4% # 2 CHEVROLET SILVERADO 1500 12.1% #3 HONDA ACCORD 11.8% # 4 DODGE RAM 1500 10.9% #5 TOYOTA CAMRY 9.6% #6 FORD MUSTANG 8.2% #7 JEEP GRAND CHEROKEE 8.2% #8 FORD EXPLORER 8.0% #9 HONDA CIVIC 7.9% # 10 # 10-CHEVROLET IMPALA 7.0% TOP DEALER WEBSITE REFERRAL TRAFFIC 13.8% ORGANIC SEARCH - 59.2% 1.0% DIRECT - 25.3% 0.7% REFERRAL - 13.8% TOP 59.2% SOCIAL - 1.0% CHANNELS PAID SEARCH - 0.7% 25.3% MOBILE VS DESKTOP TRAFFIC MOBILE USAGE IS SKYROCKETING, IT IS MORE IMPORTANT THAN EVER TO HAVE A RESPONSIVE WEBSITE THAT WORKS AS WELL ON A DESKTOP AS A MOBILE DEVICE. MOBILE DESKTOP 20.49% 79.51% MotorLat