The British Cycling Economy

THE BRITISH CYCLING ECONOMY SKY RIDE PARTICIPATION £1.3m • 22,000 daily journeys • 200,00 Sky Ride participants new cyclists CYCLING ACCESSORIES AN EXTRA 12,000 = E853m PER ANNUM MILES OF CYCLE NETWORKS 208m CYCLE JOURNEYS TAKEN ACROSS THE UK IN 201o INFRASTRUCTURE FREQUENT REGULAR OCCASIONAL WORK PERFORMANCE 200% Expansion of the National Cycle Network Regular Cyclists take 1less sick day than non-cyclists saving the economy £128m a year in reduced absenteeism VALUE TO THE ECONOMY • inactivity costs in the UK = £760m ...... . per annum 40% OF HOUSEHOLDS £958m £717m £B0lm L .... OWN A BIKE TOTAL ANNUAL COST OF TREATING OBESITY = E4.2b MARKET POTENTIAL GROSS CYCLING PRODUCT £141m SHOP £2.9b - e230 MARKET 3.7m bikes sold per cyclist annually value of Im additional Regular Cyclists over next two years EMPLOYMENT --- -- 23,000 • 28 per cent increase in volume of cycle sales · E5Im of which were British-built sky KEELAA BAITISH Employed directly in cycling economy generating over £500m in wages and £100m in taxes • Generating £1.62b OLYMPICS LEISURE AND PREFERENTIAL TRAFFIC SIGNALS CARBON NEUTRAL COMMUTING RECREATION RISING FUEL COSTS HEALTH MOTIVATIONS FOR CYCLING ----