Who's Using Twitter and How They're Using It

WHO'S USING TWITTER & HOW THEY'RE USING IT PERCENT OF AMERICAN INTERNET USERS IN EACH RESEARCH GROUP WHO USE TWITTER GENDER AGE 18-29 14% 30-49 7% 10% vs. 9% 50-64 6% 65+ 4% HOUSEHOLD INCOME ETHNICITY <30,000 10% HISPANIC 18% 30,000-49,999 6% BLACK, NON-HISPANIC 13% 50,000-74,999 10% WHITE, NON-HISPANIC 5% 75,000+ 6% EDUCATION LEVEL GEOGRAPHY COLLEGE 9% URBAN 11% SOME COLLEGE 9% SUBURBAN 8% HIGH SCHOOL DIPLOMA 5% RURAL 5% SEVERAL TIMESA DAY 24% NEVER 21% 1/4 OF TWITTER USERS LESS OFTEN 20% REGULARLY USE TWITTER THROUGHOUT THE DAY. ONCE A DAY 12% 1-2 DAYS PER WEEK 12% EVERY FEW WEEKS 7% 3-5 DAYS PER WEEK 5% WHAT IS BEING SHARED? % DO THIS ONCE A DAY OR MORE - % EVER DO THIS POST PERSONAL UPDATES POST WORK UPDATES SHARE LINKS TO NEWS STORIES POST GENERAL LIFE OBSERVATIONS RETWEET OTHERS SEND DIRECT MESSAGES SHARE PHOTOS SHARE VIDEOS TWEET LOCATION Flowtown. SOUNCE PEW RESEARCH 60% 20% 40% 80% 100% WHO'S USING TWITTER & HOW THEY'RE USING IT PERCENT OF AMERICAN INTERNET USERS IN EACH RESEARCH GROUP WHO USE TWITTER GENDER AGE 18-29 14% 30-49 7% 10% vs. 9% 50-64 6% 65+ 4% HOUSEHOLD INCOME ETHNICITY <30,000 10% HISPANIC 18% 30,000-49,999 6% BLACK, NON-HISPANIC 13% 50,000-74,999 10% WHITE, NON-HISPANIC 5% 75,000+ 6% EDUCATION LEVEL GEOGRAPHY COLLEGE 9% URBAN 11% SOME COLLEGE 9% SUBURBAN 8% HIGH SCHOOL DIPLOMA 5% RURAL 5% SEVERAL TIMESA DAY 24% NEVER 21% 1/4 OF TWITTER USERS LESS OFTEN 20% REGULARLY USE TWITTER THROUGHOUT THE DAY. ONCE A DAY 12% 1-2 DAYS PER WEEK 12% EVERY FEW WEEKS 7% 3-5 DAYS PER WEEK 5% WHAT IS BEING SHARED? % DO THIS ONCE A DAY OR MORE - % EVER DO THIS POST PERSONAL UPDATES POST WORK UPDATES SHARE LINKS TO NEWS STORIES POST GENERAL LIFE OBSERVATIONS RETWEET OTHERS SEND DIRECT MESSAGES SHARE PHOTOS SHARE VIDEOS TWEET LOCATION Flowtown. SOUNCE PEW RESEARCH 60% 20% 40% 80% 100% WHO'S USING TWITTER & HOW THEY'RE USING IT PERCENT OF AMERICAN INTERNET USERS IN EACH RESEARCH GROUP WHO USE TWITTER GENDER AGE 18-29 14% 30-49 7% 10% vs. 9% 50-64 6% 65+ 4% HOUSEHOLD INCOME ETHNICITY <30,000 10% HISPANIC 18% 30,000-49,999 6% BLACK, NON-HISPANIC 13% 50,000-74,999 10% WHITE, NON-HISPANIC 5% 75,000+ 6% EDUCATION LEVEL GEOGRAPHY COLLEGE 9% URBAN 11% SOME COLLEGE 9% SUBURBAN 8% HIGH SCHOOL DIPLOMA 5% RURAL 5% SEVERAL TIMESA DAY 24% NEVER 21% 1/4 OF TWITTER USERS LESS OFTEN 20% REGULARLY USE TWITTER THROUGHOUT THE DAY. ONCE A DAY 12% 1-2 DAYS PER WEEK 12% EVERY FEW WEEKS 7% 3-5 DAYS PER WEEK 5% WHAT IS BEING SHARED? % DO THIS ONCE A DAY OR MORE - % EVER DO THIS POST PERSONAL UPDATES POST WORK UPDATES SHARE LINKS TO NEWS STORIES POST GENERAL LIFE OBSERVATIONS RETWEET OTHERS SEND DIRECT MESSAGES SHARE PHOTOS SHARE VIDEOS TWEET LOCATION Flowtown. SOUNCE PEW RESEARCH 60% 20% 40% 80% 100% WHO'S USING TWITTER & HOW THEY'RE USING IT PERCENT OF AMERICAN INTERNET USERS IN EACH RESEARCH GROUP WHO USE TWITTER GENDER AGE 18-29 14% 30-49 7% 10% vs. 9% 50-64 6% 65+ 4% HOUSEHOLD INCOME ETHNICITY <30,000 10% HISPANIC 18% 30,000-49,999 6% BLACK, NON-HISPANIC 13% 50,000-74,999 10% WHITE, NON-HISPANIC 5% 75,000+ 6% EDUCATION LEVEL GEOGRAPHY COLLEGE 9% URBAN 11% SOME COLLEGE 9% SUBURBAN 8% HIGH SCHOOL DIPLOMA 5% RURAL 5% SEVERAL TIMESA DAY 24% NEVER 21% 1/4 OF TWITTER USERS LESS OFTEN 20% REGULARLY USE TWITTER THROUGHOUT THE DAY. ONCE A DAY 12% 1-2 DAYS PER WEEK 12% EVERY FEW WEEKS 7% 3-5 DAYS PER WEEK 5% WHAT IS BEING SHARED? % DO THIS ONCE A DAY OR MORE - % EVER DO THIS POST PERSONAL UPDATES POST WORK UPDATES SHARE LINKS TO NEWS STORIES POST GENERAL LIFE OBSERVATIONS RETWEET OTHERS SEND DIRECT MESSAGES SHARE PHOTOS SHARE VIDEOS TWEET LOCATION Flowtown. SOUNCE PEW RESEARCH 60% 20% 40% 80% 100% WHO'S USING TWITTER & HOW THEY'RE USING IT PERCENT OF AMERICAN INTERNET USERS IN EACH RESEARCH GROUP WHO USE TWITTER GENDER AGE 18-29 14% 30-49 7% 10% vs. 9% 50-64 6% 65+ 4% HOUSEHOLD INCOME ETHNICITY <30,000 10% HISPANIC 18% 30,000-49,999 6% BLACK, NON-HISPANIC 13% 50,000-74,999 10% WHITE, NON-HISPANIC 5% 75,000+ 6% EDUCATION LEVEL GEOGRAPHY COLLEGE 9% URBAN 11% SOME COLLEGE 9% SUBURBAN 8% HIGH SCHOOL DIPLOMA 5% RURAL 5% SEVERAL TIMESA DAY 24% NEVER 21% 1/4 OF TWITTER USERS LESS OFTEN 20% REGULARLY USE TWITTER THROUGHOUT THE DAY. ONCE A DAY 12% 1-2 DAYS PER WEEK 12% EVERY FEW WEEKS 7% 3-5 DAYS PER WEEK 5% WHAT IS BEING SHARED? % DO THIS ONCE A DAY OR MORE - % EVER DO THIS POST PERSONAL UPDATES POST WORK UPDATES SHARE LINKS TO NEWS STORIES POST GENERAL LIFE OBSERVATIONS RETWEET OTHERS SEND DIRECT MESSAGES SHARE PHOTOS SHARE VIDEOS TWEET LOCATION Flowtown. SOUNCE PEW RESEARCH 60% 20% 40% 80% 100%