Which OS Reigns in the UK?

ARAR ANARARARÁR AARAR velti JUNE 2012 WHICH OS REIGNS in the UK ? (Based on in-app ad impressions) iOS O 62% 38% ANDROID iOS vs ANDROID While i0S & ANDROID are top runners for in-app advertising impressions, i0S dominates in the UK. TOP Devices IPHONE 4/ 4S 74.3% 17.4% IPHONE 3G / 3GS 6.2% GALAXY S2 GALAXY 2.1% 0% 20% 40% 60% 80% 100% Apple's newest iPHONE models have taken the lead over their predecessors with 74.3% share of impressions. TOP Mobile Operators 36% EVERYTHING EVERYWHERE 02 17% THREE 26% 21% VODAFONE EVERYTHING EVERYWHERE, comprised of Orange & T-Mobile, leads the mobile operator pack for in-app advertising impressions, with the rest trailing closely behind. UK vs Spain, France & Germany TOTAL IMPRESSIONS UK 91.7% DE VS 2.3% ES FR 1.8% 4.2% Although the UK and France have about the same population, the UK attracts 50X MORE IMPRESSIONS from advertisers. AVERAGE CTR UK 1.41% DE 1.57% ES 0.62% FR 1.58% FRANCE has the highest user engagement rates at 1.58% with GERMANY & the UK coming in second and third. AWAW O 2012 Velti and its affiliates. All rights reserved. Data derived from the Velti Mobclix Exchange as of June 30th, 2012.