What works when selling to marketers

What works when selling to marketers Lead generation best practices for marketing technology and services vendors A noisy, cluttered marketplace makes it difficult for marketing technology vendors to find the LEADIEN right tactics and messages that will get noticed by marketers. However, traditional lead generation practices are very successful in reaching this target. 25% more 13% appointments set 2.5% Marketers are with marketers 8% - 30% more receptive to 2.0% Marketers lead generation efforts 10-12% Other professionals All Industries Marketing 13% 53% 20% Appointment per lead appointments Outbound calls Inbound response via email appointments set in first call 14% 13% 31% set after 11% 6% 5% following up on "no interest" Inbound 1 call 2 calls 3 calls 4-6 calls Follow up response via phone call email or call response 9% 14% 14% 12% How appointments are set Midweek/Midday most productive de ло, 30% 20% 20% 13% 17% 2. MON TUE WED THU FRI 5% Appointments set by day Appointments set by time (Eastern time zone) Data is based on a study by LeadJen of lead generation campaigns targeting ists of marketers over a three and a half year period, from 2010-2013. These récords included 145 million outreach atterpts ncluded more than 20,000 resulting in nearly $48 million in revenue generated Bons with ma professionals, and generated 830 appointmerits LeadJen 1311 W. 96th Street, Suite 250, Indianapolis, IN 46260 leadjen.com BOL AOL %8