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What Is Digitail?

WHAT IS DIGITAIL? Dialogue Payment Shopping How are digital applications and tools being used in the retail point of sale? Ticket eRetailer 74 Facial recognition Rating Social Interactive screens Geolocation Wifi Connection Mobile payment 2.INTERACTIVE There are 4 approaches as to how digital is being used in retail around the world, with increasing sophistication and complexity. The digital presence involves the consumer. Whether satis- fying curiosity, providing infor- mation or entertainment, there is an element of exchange and interactivity. INSTORE 3RERMARKat WINDOWN 1.TERMINAL wwww As a first level, digital www.ww screens or terminals OUTSIDE o 3.INTEGRATED can be used to broadcast a dynamic image or information that can be updated spontaneously and at a distance. The digital activities are inte- grated between devices and platforms, between offline and online, and between people and machine. 4.EVERYWHERE No longer confined just to the physical store, commerce happens when, where and how the customer wants it. EXAMPLES OF AROUND THE DIGITALWORLD BEING USED IN RETAIL LONDON MARKS& SPENCER OO MC MOSCOW UNI QLO BURBERRY NEW YORK TOKYO CHANEL Cartier SHISEIDO GUCCI PUMA CLARINS TESCO PARIS KARL SEOUL KARL LAGERFELD MILAN PARIS SÃO PAULO MELBOURNE coles 4 KEYS T O SUCCESS in implementing digital in the retail point of sale OBSESS ABOUT THE CLIENT EXPERIENCE. TRAIN YOUR STAFF UPFRONT. Surprise and wonder are essential in more luxury environments. On site personnel need to be trained to operate and optimize the digital tools and services. RECRUIT TALENT. EXECUTION IS STRATEGIC. It's a new field and talented developers and agencies are key. The bug is fatal. 2013 O Minter Dial - All rights reserved Brand Talking m Minter Dial" MỹNDSET THE yopps. DIGITAL MEDIA AGENCY 25 Apps sharing Tablets

What Is Digitail?

shared by neppen on Jun 24
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An infographic on the topic of digital in retail, or digitail. Created by Yopps & Minter Dial.

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