Varsity Hues

Yapp VA Ge Varsity Hues in The app stores' top hitters show off a rainbow of icon colors any f woo kik way you spin it. Color by numbers. Peek at the shades filling up the Android and iOS app stores. 16% 24% 4% 13% 5%6% 9% 5% Percentages are based on calculations of the top 100 apps in both the Android and iOS app store. Breaking it down. All the colors of the rainbow, and then some. Multi-Color Blue Red Blue is the most popular A majority of apps in both the iOS and Android stores have icons that use a variety of colors. Most of these apps Entertainment, movie, musiC, radio and online content single color in the app store. It's cool and calming, so most social and networking apps are often red. You- Tube's red icon is bright, at- are games, or depict some- thing iconic about the app rather than just a logo or apps use it. Facebook is the most downloaded blue app; tractive, and stimulating, giving users something they won't get tired of so the cat videos can play on. its icon is clean, not distract- character. ing, and, well, iconic. T YAHOO! Green Orange Purple In the top 100 apps, only mainly orange in their icons. Oovoo & Tango are both video chat- ting apps using it. Orange is warm and optimistic, but doesn't have the punch of firey red or bright yellow. Purple is the color of royalty - though not necessarily in the app store. It ranks far behind blue in the app color tally, and counts Yahoo (plus all of its branches, like Green -- another cool and natural color -- is often used for messaging and security Green about four use apps. signifies growth, dependability and restoration, which makes it a calming choice when you're dealing with privacy and $$. Weather) and Craigslist as its main perpetuators. kık- Brown Black Yellow Brown is rarely used as the main color in an app icon, It doesn't have the pop of Black is another less popular icon color. It's bold and clean, but doesn't always pop. It's a confident, formal shade, used by messaging Yellow is the least used icon color in both app stores. It's cheerful, optimistic, confi- dent, and the first color the warmer, brighter colors. Ins- tagram is the most popular brown app; it's in the top 10 eye sees. Snapchat's yellow is bright and fun, psyching you up for drawing mustach- es on your-selfies. apps like Kik and BBM, which both use bright text on most downloaded and feels a little vintage. top that pops. Zooming in. The 10 most popular apps have a different spectrum. 40% |20% 20% |10% 10% Blue remains number one with a variety of apps. Google apps, YouTube Facebook remains in the top spot. Yahoo apps tie purple for second. & Gmail are both reds. f8 P OM YAHOO YAN OO Sources: http:/imashable.com/2013/09/12ipopular-smartphone-apps/, http://www.empower-yourself-with-color-psychology.com/mean- ing-of-cclors.html, http://www.tweakandtrick.com/2010/10why-facebook-use-blue-color.htmi, http:/lwww.huffingtonpost.com/brian-honigmanipsy- chology-color-des gn-infographic_b_2516608.html, http://www.smashingmaçazine.com/2009/01/28/colors-in-corporate-branding-and-design! A Yapp creation By Jaqueline Barba & Katelyn Trela