Vanson Bourne Infographic: Wearable Tech

WEARABLE TECH: THE NEXT 'BIG THING'? AT A GLANCE We interviewed 1000 consumer respondents in the UK and asked them about wearable technology. Y WEARABLE TECH AT TIPPING POINT FOR MASS-MARKET 10% CURRENTLY OWN AN ITEM OF WEARABLE TECH 0. 1/3 PLAN TO BUY SOME FORM OF WEARABLE TECH IN THE NEXT 2 YEARS Y LIFE-CHANGING OR JUST A FAD? 0000000000 1/2 9/10 OF WEARABLE TECH OWNERS SAY IT IS VITALLY IMPORTANT TO THEIR LIVES WHO PLAN TO BUY WEARABLE TECH SEE IT AS BECOMING AN IMPORTANT PART OF THEIR LIVES 46% 8/10 44% BUT MARGINALLY MORE SEE WEARABLE TECH AS JUST A FAD BELIEVE THAT WEARABLE TECH COULD HELP THEM IN THEIR DAY-TO-DAY LIVES THAN DO NOT Y WHICH FEATURES ARE IMPORTANT? JUST UNDER 3/4 9/10 REGARD THE ABILITY TO CONNECT TO THE INTERNET AS IMPORTANT FEEL THAT WEARABLE TECH SHOULD HAVE INTERNET CONNECTIVITY 17% SEE IT AS THE MOST IMPORTANT FACTOR DIVIDEDOPINION ON MOST IMPORTANT CA PA BILITY 62% 18% 17% WIRELESS CONNECTIVITY WHILE OUT AND ABOUT PERFORM MULTIPLE TASKS SINGLE DEDICATED PRACTICAL TASK Y WHAT WOULD ENCOURAGE PURCHASE? 47% store 51% tell O) the time 60% access to emails and play music 50% 55% 60% 47% in-built 58% internet connectivity S camera Y WHAT DISCOURAGES PURCHASE? 28% worry about companies using the devices to 73% worry about the security of the (L6 data produced 48% monitor their expense behaviour 30% 40% 50% 60% 70% 80% 31% ( smartphones can already do everything they need 41% worry about hackers 8) stealing their personal information 34% worry about companies E storing personal information Y JUST FOR FITNESS? AROUND X1/2 28% SEE A FITNESS RELATED FUNCTION THỊNK THAT WEARABLE TECH CAN HELPTHEM GET FITTER IN THEIR DAY-TO-DAY LIFE AS IMPORTANT WHEN CONSIDERING TO BUY WEARABLE TECH FITNESS FUNCTIONS SEEN AS BEING MOST PRACTICAL ARE: 61% 48% Physical fitness traçkers 41% Heart rate Calorie monitoring monitoring Survey conducted in November 2014 by Vanson Bourne. Respondents were 1000 consumers in the UK. VansonBourne Intelligent Market Research ...* ****. EXPECT NEARLY