Universal Search Results in the SERPs

conductor Universal Search Results in the SERPS Search has its genesis in "10 blue links" - the basic URLS returned when querying the search engines. In 2007, Google first introduced searchers to universal search results -results from news, maps and shopping- that enhanced the basic search engine result pages (SERPS) with digital media assets. Today, the SERPS are a dynamic hodgepodge of disparete result types Universal Search Results Timeline Google May 2007 Google unveils universal search December 2007 News Shopping and Blog results added 2007 2$ Google News October 2009 Twitter real time results added to universal 2010 search results Google April 2010 Google Places added to universal search results News Google places March 2011 Twitter real time results removed Also in March, Google from universal search after agreement introduces +1' option on universal search pages between Twitter and Google expires Google a News Finance 4.227 8-10 Conductor Study: 4,227 Insurance Out of Travel Keywords Retail have universal search of the most expensive paid keywords from industries: results of some kind Education Universal Search Results Distribution The percentage of search pages according to universal result type 31% 14% News 15% PLACES 12% VIDEO NEWS 17% MAPS 5% 4% SHOPPING BOOKS SOCIAL Conductor Searchlight Now with Comprehensive SERP Visibility Accurately Measure and Expand Uni- versal Results with the Leading SEO Platform The increasing opportunity to drive qualified traffic to your brands through optimizing Universal search results requires Searchlight, the worlds leading SEO platform. Accurately meas- ure Universal Search results, prove ROI of your diversified results and identify new opportunities across your organization to increase traffic from a single location. "Conductor searchlight Keywond Navigation I Lins A Opronunies Kaad Analyics Keywords All vour kevwords in one place Kerds ersal Dipiy Osens 5.070 3.570 a ADWORDS KEYWORDS 3,117 DPrleret URL Hest Ra 210 ( SHOPPING 900 s AGES 1,245 a NEWS VIDEO O mge resuts Dsalay Colums Export te CSV Resus Pegs Pe Poson Tre Rar 225cx Rak Gg OO Paces s 75px Used smant dmwt phones 0120es 23 Categories Deranged Search 12.3 conductor Learn more conductor.com/searchlight Follow us on Twitter for SEO industry news and insight: @conductor Follow the Conductor blog for ongoing SE0 data and insight: conductor.com/blog 600