Two Sides of the (E-Commerce) Coin

IMPERVA INCAPSULA TWO SIDES OF THE (E-COMMERCE) COIN Fancy website upgrades that are taking all your time to implement may not be what your customers are looking for. Here's what online shoppers say make or break a shopping cart checkout. 50% of online consumers use multiple devices to shop. But, a majority of mid-size websites are not prioritizing site optimization across multiple platforms in the next 12 months. VS CONSUMER WEB OPERATOR (HE SAYS) (SHE SAYS) NOT COMMUNICATING 50% 68% of online shoppers say they use multiple devices (mobile, tablet, and laptop) to shop and purchase items but will not come back if the website is not of operators say PCs or laptops account for the majority of website traffic optimized for mobile devices. 31% 86% of website operators believed mobile compatibility is a factor in increasing overall completed purchases. of traffic are from mobile devices (phones and tablets). NOT ON THE SAME PAGE 60% 43% of website operators are unfamiliar with load of consumers will only wait balancing tools said they are relatively 53% unfamiliar with content delivery network (CDN) tools. 5 SECONDS or less for a page to completely load. 27% of operators have experienced some performance-related problem in the past 12 months of consumers will only wait 73% 36% reported page load time was one of the biggest issues 3 SECONDS or less for a to completely load. SEEING EYE-TO-EYE Website operators believe conversions lost in the 12 past 12 months are due to: 19% 16% bandwith availability page load time 48% ANNUAL REVENUE LOSS WAS DUE TO EITHER: of surveyed consumers said they would leave a website if performance is slow. 19% 14% bandwith availability page load time 68% OPERATORS OF SITES WITH LOW TRAFFIC of consumers said they were unlikely to return to a website that had poor performance. 27% 18% 18% Have experienced issues with transaction times 27% Consumers prioritize website speed and ease of navigation over video Have experienced issues with page load times In fact, operators of sites with low traffic do not prioritize performance improvements unlike operators of sites with high traffic. 20% surveyed said they do not plan performance-related improvements SOURCE Imperva Incapsula E-commerce Survey facebook.com/lIncapsula twitter.com/Incapsula_com IMPERVA