Top B2B Marketing Strategies

TOP B2B MARKETING STRATEGIES 65% Tracking B2B customers is like finding Nimo 65% of B2B marketers have not established lead nurturing CONTENT IS KING Increase in the No of Marketers rated their blog as useful or better. Bloggers as compared to 3 years ago US companies using blogs for marketing purposes 81% 31% 40% SOCIAL MEDIA 84% of B2B marketers use social media in some form 42% of marketers say Facebook is critical or important for their business LinkedIN is considered the best platform for B2B marketing MARKET AUTOMATION By 2020, customers will manage 85% of their relationship without talking to a human. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. Nurtured leads make 47% larger purchases than non- nurtured leads. EMAIL MARKETING Over 50% of respondents say they read most of their emails 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies 80.8% of users report reading email on mobile devices LEAD MANAGEMENT Only 25% of leads are legitimate and should advance to sales A whopping 68% of B2B organizations have not identified their funnel Companies that excel at lead nurturing generate 50% more sales readų leads Sources: Hub Spot Social Media Examiner MarketingSherpa Aberdeen Awareness, Inc InsideSales.com eMarketer State of Inbound Marketing, 2012) ©COSMOSCRM