The Top 5 Challenges in Creating Content

TOP 5 CHALLENGES in creating content from TechValidate's 2011 State of Content Marketing Survey What are the greatest challenges* in creating and producing high impact marketing content? 126 B2B Marketers say... 5. 43% WEEKS Takes too much time Median time to 2 Too labor intensive 33% produce a content asset (case study, white paper, etc) 94% 3 Can't get customers to talk 33% 4 Not enough of content for all use cases 31% of marketers say the voice of the customer is most convincing to prospects. Can't get specific stats and/or metrics 27% 69% of companies are creating personalized marketing content. * Respondents were asked to choose up to 3 challenges. Source: TechValidate Survey of 126 B2B Marketing and Sales Professionals Learn More: http://www.techvalidate.com/2011_b2b_content_marketing_survey TechValidate TOP 5 CHALLENGES in creating content from TechValidate's 2011 State of Content Marketing Survey What are the greatest challenges* in creating and producing high impact marketing content? 126 B2B Marketers say... 5. 1 43% WEEKS Takes too much time Median time to 2 Too labor intensive 33% produce a content asset (case study, white paper, etc) 94% 3 Can't get customers to talk 33% 4 Not enough of content for all use cases 31% of marketers say the voice of the customer is most convincing to prospects. Can't get specific stats and/or metrics 27% 69% of companies are creating personalized marketing content. * Respondents were asked to choose up to 3 challenges. Source: TechValidate Survey of 126 B2B Marketing and Sales Professionals Learn More: http://www.techvalidate.com/2011_b2b_content_marketing_survey TechValidate