Tips and Plans for Media Development

GROWING A HEALTHY MEDIA MIX Try These Tips to Hélp Your Media Plan Flourish Is your media investment helping business bloom or wilt? To ensure your media plan is on track to deliver the best results, consider the following tips. DIG THE DATA VARIETY OPTIMIZE CONTINUOUSLY PLANT A PROVE IT * REAP WHAT YOU SOW* DIG THE STEP 1 DATA PLANT A STEP 2 VARIETY If a garden requires rich sil, a strong media plan requires a mix of data from the agency and the client. You'll mine actionable planning insights from the data. These insights help form measurable objectives and guide seamless integration across the plan -- with all media working together. Balancing a garden's contents is not unlike putting together a media plan. Consider paid, earned and owned media that complement each other -- tried and true as well as new and innovative options. Stay media-neutral and always evaluate how the vehicles work together to achieve plan goals. STEP 3 OPTIMIZE CONTINUOUSLY PROVE IT STEP 4 Like a garden after planting, the work continues once a plan's in place. Flexible plans can react to changing market conditions that are as unpredictable as the weather. This allows for plan iteration -- optimizing based on performance and shifting focus to the highest-performing media placements. A media plan's results are the fruits of your labor. Proving the plan's success and connecting it to impact on the business is the ultimate deliverable. To deliver the proof, measure across channels to validate the media mix and inform future plans. http://www.appsmagazine.net/ GROWING A HEALTHY MEDIA MIX Try These Tips to Hélp Your Media Plan Flourish Is your media investment helping business bloom or wilt? To ensure your media plan is on track to deliver the best results, consider the following tips. DIG THE DATA VARIETY OPTIMIZE CONTINUOUSLY PLANT A PROVE IT * REAP WHAT YOU SOW* DIG THE STEP 1 DATA PLANT A STEP 2 VARIETY If a garden requires rich sil, a strong media plan requires a mix of data from the agency and the client. You'll mine actionable planning insights from the data. These insights help form measurable objectives and guide seamless integration across the plan -- with all media working together. Balancing a garden's contents is not unlike putting together a media plan. Consider paid, earned and owned media that complement each other -- tried and true as well as new and innovative options. Stay media-neutral and always evaluate how the vehicles work together to achieve plan goals. STEP 3 OPTIMIZE CONTINUOUSLY PROVE IT STEP 4 Like a garden after planting, the work continues once a plan's in place. Flexible plans can react to changing market conditions that are as unpredictable as the weather. This allows for plan iteration -- optimizing based on performance and shifting focus to the highest-performing media placements. A media plan's results are the fruits of your labor. Proving the plan's success and connecting it to impact on the business is the ultimate deliverable. To deliver the proof, measure across channels to validate the media mix and inform future plans. http://www.appsmagazine.net/