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Tech Forecast: Cloudy with a Chance of Shakeup

TECH FORECAST Exclusive Issue Cloudy with a chance of shakeup A few years ago most analysts agreed that midmarket companies would lead the charge into the cloud. However, a recent study by IBM and the Economist Intelligence Unit reveals that midmarket companies are actually adopting cloud technologies at a slightly slower rate than their large enterprise counterparts. Midsize companies that use cloud and collaboration technologies are able to... Create Inspire active engagement and knowledge sharing beyond traditional boundaries customer advocates Build deeper expertise and infuse it into how work gets done to make better and faster decisions Foster an engaged and collaborative workplace Anticipate market changes by leveraging collective intelligence A competitive advantage. A July 2012 McKinsey Global Institute Report discovered that companies who implement social technologies and organizational and cultural change to become more collaborative can: Reduce time employees spend searching for people and company information 35* 25* Increase productivity Cloud Business Enabler MARKET ADAPTABILITY In a recent survey, IBM and the Economist The cloud can help midmarket companies Intelligence Unit have identified key speed disruptive, new innovations to market by enabling them to rapidly adjust cloud attributes that midmarket companies are using to power business processes, products and services to meet the changing needs of the market. model innovation. BUSINESS SCALABILITY Cloud enables midmarket companies to scale their businesses, along with their IT resources, more effectively. By allowing for rapid provisioning of resources without scale limitations, cloud can help midmarket companies drive economies of scale and grow more efficiently. 29% 28% 23% % of businesses that say this cloud feature is a key enabler. ECOSYSTEM CONNECTIVITY COST FLEXIBILITY Cloud-based platforms can bring together disparate groups of people who can Midmarket companies can reduce fixed IT costs by collaborate and share resources, information enabling a shift from capital expenses to operational expenses. With cloud applications, there is no longer a need to build hardware, install software or pay dedicated software license fees. The organization and process, facilitating external collaboration with partners and customers. pays for what it needs, when it needs it - enabling midmarket companies to tap the IT resources they need more cost effectively. As business leaders reflect on how their organizations can best realize the full potential of cloud to optimize, innovate or disrupt business models, they need to challenge existing approaches and realities. What if could inexpensively and rapidly develop andlaunch new product and service offerings? you What if your organization had access to unlimited computing resources to scale your business? What if you could give customers access to your products and services anytime, anywhere and on any device? What if you could easily and seamlessly connect and collaborate with business partners and customers? Cloud may have already become mainstream in the IT world, but its promise extends well beyond technological innovation. In fact, cloud has the power to open doors to more efficient, responsive and innovative ways of doing business. Companies worldwide are beginning to recognize cloud's capabilities to generate new business models and promote sustainable competitive advantage. Those that come out on top? Let's just say they'll have their head in the cloud. IBM. (visual.ly

Tech Forecast: Cloudy with a Chance of Shakeup

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A few years ago most analysts agreed that midmarket companies would lead the chage into the cloud. However, a recent study by IBM and the Economist Intelligence Unit reveals that midmarket companies a...

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