Tech Content Marketing Infographic Series: Webinars

MASTER TECH CONTENT MARKETING INFOGRAPHIC SERIES Webinars Fast facts to help marketers produce webinars that IT buyers will watch - and share! 75% use them for their jobs – the most popular information format USE 60% PURPOSE attend webinars weekly or monthly They use webinars primarily for 39% attend once in a while Technology Demos Technical Info 67% 66% Technology News How-to Info OPTIMAL LENGTH & Analysis 57% 52% 30 minutes One hour 46% 40% Training 48% REGISTRATION HOW TO FIND Most will register to view a webinar Most turn to: 26% will register frequently Alerts/e-newsletters 60% 49% if the content is relevant Vendor websites 55% After the webinar General search engines 52% received an email 70% Business/technology email from the vendor analyst websites 48% Promote Archived Content ACTIONS TAKEN 57% view After a webinar webinars both live and 61% went to vendor website on demand 58% shared webinar with a colleague 25% said they view them live only 34% based a product or tech purchase decision on info they learned on a webinar and 18% choose to view them on demand For more information on how we can help your organization develop compelling content assets, visit: CreateYourNextCustomer.com Source: UBM Tech 2014 Content Connects Survey CreateYour NextCustomer.com UBM Tech