The Tablet Economy

THE TABLET ECONOMY Tablets are changing commerce and will continue to increase its share of online e-commerce in the U.S. U.S. TABLET USERS VS. U.S. GENERAL POPULATION 51% COLLEGE GRADUATES 28% 62% EMPLOYED FULL-TIME 44% 50% $100K+ INCOME 11.5% The typical tablet user is MALE, AGE 18-34, & HIGH INCOME 97.2% of TABLET TRAFFIC in the U.S. is DRIVEN by iPads 54 108+ million will own tablets million or 1/3 of the U.S. pop. by 2015 by early 2012 2012 2015 21% 20% 60% 56% of all mobile of tablet owners already purchased shopping-related goods using a tablet downloaded of all retail mobile traffic is from tablets e-commerce sales comes from tablets applications. MOBILE COMMERCE EXPECTED TO GROW TO $31 BILLION BY 2016 $31 2016 $25 2015 $19 $14 2014 $10 2013 $6 2012 $3 2011 US$ (billions) 2010 % of commerce 1% 2% 3% 4% 5% 6% 7% Sources: Forrester, Gartner Users spend on average; 01 35m Tablet users typically spend 10-20% MIN more on their orders on their tablet daily TABLET USERS & THEIR DAILY ACTIVITIES 30% PLAY GAMES 39% SOCIAL NETWORKING 13% WATCH VIDEOS 54% EMAIL 53% GET NEWS 17% READ BOOKS 77% Owners use their tablet daily CONVERSION RATE 3% 4-5% = 33-66% conversion rate from PC users conversion rate from TABLET users increasę in conversion CONCLUSION The increasing number of tablet owners define a new category of shoppers, willing to spend more time and money shopping online. We foresee this to be the trend for the next 5 years. Produced by.V ERTIC Sources: Forrester, Pew Intenet Research, Mthinkcom, Site Catalyst, Fluidobjects.com, Wall Street Joumal, J.P. Morgan, Comscore, Econsultancy.com. Census Bureau U.S. 100% increase