SXSWi Simplified: The Aftermath

SXSW INTERACTIVE SIMPLIFIED Reflecting on what you learned and following up with who you met at SXSWI is just as important as your preparations for Austin. As you're incorporating your SXsWi experience into your daily business, use this infographic as a summary of the who, what, where and why of the 2013 tech conference. AFTER SXSW >> Who Went and Why WHY DID WE GO? Find new business opportunities | 64% Connect with existing clients 37% Hire talented people 19% Launch a new product or service 14% Seek employment 14% Invest in new companies 6% Release a film 2% Release a record 2% Didn't go for business reasons 26% WERE THE POWER PLAYERS THERE? 1 in 3 SXSw attendees makes $150k+ in salary per year 56% 31% graduated with a bachelor degree received a graduate degree How to Ace Your SXSW Goals HOW DO I REACH OUT? 96% of SXSW attendees use social media with top 5 being... 1. Facebook 2. Twitter 3. Linkedin Instagram 5. Pinte HOW DO I FOLLOW UP? 1 Connect ASAP via Twitter, 2 Lives in Portland was wearing Denver Bronced cap & polo Facebook and Linkedin DANIEL 2 Mention a personal detail or anecdote from when you met at SXSWi GEEKERTON STARTUP VP of Sales XYZ 3 Add them to your (123) 456-7890 [email protected] mailing list and contact management tool 4 fkes craft beers, has 2 daughters, loves to snowboard @DannyGeeks 4 Don't sell or pitch them. Build a relationship first. 5 Emailed him 3/25 5 Reach out again in a month. Persistence is key! Hot Trends & Topics WHAT SHOULD I PAY ATTENTION TO IN 2013? Technology that extends the human experience MakerBot's desktop 3-D printer 3D Systems Cube home 3-D printer HARDWARE Google Leap Motion Memoto "life Glass Controller bloggin" camera 15+ panels Most popular keynote: Elon Musk "I would like to die on Mars. Just not on impact" NASA's Mars Curiosity Rover won SXSWI Award for best social media campaign SPACE Wolfram Alpha "In the modern world, everyone should learn data" Nate Silver BIG DATA Rachel Maddow AI Gore Mayor Cory Booker Shaq Justin Timberlake Spring Breakers CELEBRITIES Grumpy Cat Viral content replaces app startups as the talk of the town www.grumpycats.com receives 1.5 million unique visitors per month BREAKOUT STARS 15,000 Tweets about Grumpy Cat during SXSW COMPARE TO: 8,700 for AI Gore o 2013 - Grumpy Cat* 7,200 for Elon Musk O 2009 Foursquare 2007 - Twitter "No breakout app this year Twitter Trends HOW SOCIAL WAS EVERYONE? Pre-SXSW 2013 300k Tweets www During SXSW 1.2M Tweets L, from 430k users Peak Day: March 10 with 276k Tweets PEAK DAY HOW TWEETS WERE SENT 40% from mobile 30% from the web 10% from social networks (Instagram, 20% from other Facebook, Foursquare, Linkedin) #Vine was used 15k times Published on OPENForum.com Design by Katie Daly Text by Kate Kudish OPEN Forum Sources:http://www.openforum.com/articles/how-to-network-like-a-prol, https://www.openforum.com/idea-hub/topics/lifestylelarticle/how-to-rock-the-follow-up-1, http://www.openforum.com/idea-hub/topics/moneylarticle/five- ways-to-effectively-follow-up-without-being-annoying-or-breaking-the-bank-1/, http://www.cnn.com/2013/03/13/tech/innovation/5-things-sxsw, http://www.mediapost.com/publications/article/195837Isxsw- interactive-8-top-trends-of-2013.html#axzz2Nwrsa3Jz, http://blog.ubervu.com/sxsw.html, http://www.cnn.com/2013/03/10/tech/weblgrumpy-cat-sxswlindex.html?iid=article_sidebar, http://www.meltwater.com/social-media-blog/sxsw-infographic-2013-final-wrap-up-grumpy-cat-parties-food/, http://365thingsaustin.com/2013/03/10/best-of-sxsw-2013-inforgraphic/ >>> SW TWEETS