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From Stranger to Lover: How to digital marketing in 2013

prom 'STRANGER TO LOVER HOW TO DO ONLINE BRAND MARKETING IN 2013* *Also known as inbound or content marketing. I prefer to simply call it the new standard. MAKE A PLAN objectives E strategy Set the course with a solid strategy linked to business objectives. Including: > Target audience & personas • Source of growth & competition • Big creative idea • Media mix & tactics > Social content groups >Sales & marketing objectives >Key challenges >Brand story & positioning > Key success metrics DEVELOP MARKETING INFRASTRUCTURE people inprastructure digital inprastructure Interal roles • External roles (Agencies / consultants) , Website / blog design • Marketing automation • Social platform design • Social content management • CRM 00 Approval flow > Policies & guidelines CONNECT WITH YOUR AUDIENCE from stranger to lover Create social content that will appeal to your audience throughout the stages of the marketing & sales cycle, nurturing them towards becoming promoters of your brand. OBJECTIVES AUDIENCE MINDSET TACTICS What you want to do Who you're talking to How you do it stranger ( UKNOWN ) Blogs "I've never heard of your brand." REACH & Video/Photos Social Media ATTRACT SEO/Keywords Social Ads Search Ads Display Ads visitor ( PROSPECT ) "I know your brand products/services." Offers (ebooks, tutorials, webinars, etc) CONNECT & Landing Pages CONVERT Calls to Action Forms/Social Logins Contests friend ( LEAD ) Lead Scoring "I want to hear more about your brand." Contact segmentation CONVINCE Lead nurturing & CLOSE Demo Coupons Trial Emails Sales call partner ( CUSTOMER ) "I've paid for your brand products/services." Customer Service CARE & Upsell DELIGHT Rewards Social media Email Phone lover ( PROMOTER ) "T'U buy again & l'm telling my friends." MEASURE, RINSE & REPEAT continuous improvement Keep doing what's working, stop doing what's not and try something new. That's pretty much it. This Intographic was created by tent social LIKE THIS STRATEGY INFOGRAPHIC? Social Content Marketing Agency Then you'll love our Social Media Strategy Blueprint. We are a digital marketing agency that specializes in the planning creation and management of social content. For a FREE download swing over to www.tentsocial.com In other words. We tell awesome brand stories that people love and share. Tent Social Marketing Strategy Series Design by CURIOUSINK tentsocial o %24

From Stranger to Lover: How to digital marketing in 2013

shared by jeffberezny on May 16
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A step by step guide to taking your audience from brand stranger to brand lover using digital marketing.

Publisher

Tent Social

Designer

Curious Ink

Category

Technology
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