SquareTrade's Damaged iPhones Study

squaretrade.com $5.9B AMERICANS HAVE SPENT ON DAMAGED IPHONES SQUARETRADE It's $100 million more than the Obama and Romney camps will spend on their campaigns combined. It's 29 times as much It's more than twice the VOTE as Americans spend on contraceptives every year. amount Americans spend on toilet paper every year. $5.8B $200M $2.6B (Costs include iPhone repairs, replacement iPhones, and iPhone insurance deductibles.) SQUARETRADE IPHONE OWNERS 30% BY THE NUMBERS have experienced accidental damage in the past 12 months 17% have damaged an iPhone more than once YIKES TOP 5 ACCIDENT SCENARIOS for your iPhone MORE COMMON than either loss or theft for iPhone users Fell out of my hand (30%) Immersed in liquid (18%) Fell out of my lap (13%) Knocked off a table (11%) Liquid spilled on it (9%) ACCIDENTAL DAMAGE LOS THEFT The cost of repairs can lead to desperate measures. Like these. SQUARETRADE 6% 11% of iPhone owners use phones with cracked screens of iPhone owners have taped up their phone Will your phone survive you? Check out: squaretrade.com/faceoff SQUARETRADE Source: SquareTrade's 2012 Smartphone Accident Survey