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Some Facts About Mobile Commerce

SOME FACTS ABOUT MOBILE COMMERCE 80% relovant advertising of mobile users prefer locally are more likely to take an action after 75% "seeing a location-specific message 1 out of 3 people who receive mobile alerts are driven to a store 27% of those make a purchase 35% of shoppers planned to access social media from their smartphones while shopping, last holiday season percent of mobile shoppers 43% downloaded a retail app SOURCES 1 - Mobile Audience Insights Report from JiWire, 2012 2 - Harris Interactive survey commissioned by Placecast, 2010 3- Deloitte's 2011 Annual Holiday Survey 4 - Retrevo, 2011 INFOGRAPHIC BY JONATHAN LUPO | TWITTER.COM/USEREXPERIBENCE EMPATHYLAB

Some Facts About Mobile Commerce

shared by userexperience on Mar 11
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Businesses looking to capitalize on mobile commerce need to understand likely shopping behaviors, tasks, and mobile use cases.

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