Transcribed

Smartphone Usage in the United States

Smartphone Usage in the United StateS (May 2012) May 2012 v May 2011 46 28 46 35 74 55 % of adults who have smartphones % of adults who use their phones to get location- % of smartphone users who get real time location-based info based info who has smartphones? 49% 44% men women 66% 18% 18-29 teens smartphone users that use geosocial services by gender I'm here T 74% 76% men women by age 1 in 10 adults use geosocial services 82% 75% 66% 19-29 30-49 50+ Source Zickuhr, Kathryn. May, 2012) Three-quarters of smartphone oners se location-bised services. Pew Research Center's Internet American Life Project. there's more at carousel30.com

Smartphone Usage in the United States

shared by Carousel30 on Jun 13

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According to the most recent Pew Research Center data, the percentage of U.S. adults that utilize their smartphones to access location-based information has almost doubled in the past year from 23% in... May, 2011 to 41% in February 2012. Among smartphone owners, 18% reported using geosocial services such as Foursquare or Gowalla and nearly three fourths of owners reported using location based services for directions and other information related to location. Of this 74%, the trend favored women (75%) over men (73%) and young adults aged 18-29 (80%) over middle-aged adults 50+ (64%). The rise in location-based and geosocial service adoption can be attributed to the rise in smartphone ownership among American adults; 46% of adults now have a smartphone compared with 35% in May, 2011. As smartphone ownership continues to rise, especially among teens and young adults, understanding the desires and goals of consumers it vital to using location-based services effectively in a marketing context. With Foursquare’s recent facelift, the industry may be seeing more opportunities for geolocation marketing.

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Carousel30

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Greg Kihlstrom of Carousel30