Smartphone and APP Growth Soars

SMARTPHONE AND APP GROWTH SOARS SMARTPHONES SURGE Smartphone shipments worldwide will reach nearly 1 BILLION BY 2015. 25% Global smartphone unit sales are expected to grow 25 percent 982 million from 472 million in 2011 to 630 million in 2012, as people 2015 exchange their feature phones for more advanced devices. 472 million 2011 THE ANDROID TAKEOVER: U.S. SMARTPHONE OPERATING SYSTEM MARKET SHARE, 2006-2011 100 Android ios 80...-.. RIM 60 Windows Mobile/ 40 Windows Phone 7 Symbian 20 Palm/web OS 2006 2007 2008 2009 2010 2011 APP DOWNLOADS RIGHT IN STEP DISTRIBUTION OF IOS AND ANDROID WITH SMARTPHONE GROWTH APP SESSIONS SPREAD IN 2011* Top 10 countries Rest of the world The Android Market 17% surpassed the 400,000 app mark in December 2011, January doubling the Market total in just 8 months. 2011 83% ABI Research predicts annual Android app downloads for smartphones to hit 58 billion by 2016, f in 22% October 2011 more than double the 78% expected 27 billion for Apple's iPhone. *Sessions refer to the number of times smartphone users use an app during a single day. MOBILE APP ADOPTION BY COUNTRY, JAN-OCT 2011 WHERE ARE THE MAJORITY OF NEW IOS AND ANDROID APPS DOWNLOADED?** The number of smartphone users in China who use apps on a daily basis grew faster than any other country between the months of January and October 2011. 57% U.S. 2% Hong Kong 2% Australia China: 870% 3% Canada Argentina: 527% 3% U.K. Israel: 1427% 4% Taiwan India: 1398% 12% China Saudi Arabia: 388% Brazil: 369% 17% Other countries Belgium: |363% Thailand: |351% Russia: |340% **Data collected using Flurry's mobile app traffic acquisition network. Taiwan: |328% Overall, downloads of new apps from China grew from 1.2 percent in January 2011 to 12 percent in October 2011. China is on the move. As one of the fastest modernizing and largest countries in the world, the adoption of mobile apps in China is unprecedented. SOURCES: IDC.COM | FLURRY.COM | NPD.COMI ONLINEMARKETINGTRENCDS.COM | ABIRESEARCH.COM | GARTNER.COM alookout MOBILE SECURITY