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SHOW ME THE MONEY Where is your mobile game's revenue going to come from? There is a big and growing pie... MOBILE GAMING MOBILE GAMING U.S. REVENUE WORLDWIDE REVENUE $11.4 BILLION $7.81 BILLION $5.60 BILLION $1.53 BILLION 2011 Mobile U.S. game Projected revenues at end of this decade. 2014 Projected worldwide mobile 2010 worldwide mobile game revenue revenue game revenue Purchased Apps are on the decline... 92.5% of U.S. mobile gaming revenue in 2010 (Estimated) of U.S. mobile gaming revenue by 2014 12.5% 2010 2014 Ad revenue is Freemium on the rise... Games... GENERATED 9% OF THE REVENUE OF THE TOP 200 IOS GROSSING GAMES IN JUNE 2010 $1.23 Billion Projected U.S. advertiser spend on all mobile ads in 2011 $4.4 Billion Projected U.S. advertiser spend on all mobile ads in 2014 79% GENERATED 52% OF THE REVENUE OF THE TOP 200 IOS GROSSING GAMES IN JUNE 2011 Percentage of consumers who are comfortable with or neutral towards mobile ads," Virtual Goods AVERAGE TRANSACTION AMOUNT FOR AN IN-APP PURCHASE: and In App Payments are growing fast.. $14 $3 $8 Estimated worldwide Estimated worldwide mobile virtual goods revenue in 2011 in-app payments for all mobile games in (mostly in Asia). 2016 BILLION BILLION ioS is king of in-app payments" What Virtual Goods are People Buying?" 13% of free users convert to 68% paid users on iPhone while only 3% convert on other platforms Consumable (things that are used once for a temporary benefit i.e. virtual currency) 30%. Durable (things that stay with the users once bought) 2% Personalization (special avatars, etc) iOS Other mixpanel The most powerful analytics ever. In real-time. Mixpanel does powerful analytics for mobile games: mixpanel.com Sources: SNL L Kagan http://enterprisepost.com/mobile/mobile/propelled-by-in-app-purchases-mobile-gaming-revenue-to-hit-16-billion-in-2016.html http://allthingsd.com/20110818/u-s-mobile-game- e-revenues-expected-to-double-in-2011/ *http://mashable.com/2011/07/13/mobile-gaming-trends/ *http://gigaom.com/2011/10/04/mobile-ad-sales-to-top-1b-in-2011/ *http://gigaom.com/2011/10/04/mobile-ad-sales-to-top-1b-in-2011/ "http://www.inmobi.com/wp-content/uploads/2010/11/InMobi_Consumer Mobile Ad_Effectiveness_USA_Nov_2010.pdf *http://www.freshnetworks.com/blog/2011/10/mobile-social-virtual-goods-revenues-to-reach-3bn-in-2011-and-4-6bn-by-2016/ "http://enterprisepost.com/mobile/mobile/propelled-by-in-app-purchases-mobile-gaming-revenue-to-hit-16-billion-in-2016.html http://www.distimo.com/blog/2011.07_mobile-gaming-trends-popularity-pricing-and-monetization/ "http://blog.flurry.com/bid/67748/Consumers-Spend-Average-of-14-per-Transaction-in-iOS-and-Android-Freemium-Games * Report from Flurry - http://techcrunch.com/2011/08/16/what-ios-android-gamers-actually-spend-money-on/ "http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011, 46