Click me
Transcribed

Should I upgrade my iPhone now or later?

GO SPOTCHECK PRESENTS 1 WEEK AGO THE NEWEST IPHONE COMING NOW OR LATER NEWES BRAN NEWEVE SOONI There's nothing worse than buying the latest gadget just to see a new version released the next week. GoSpotCheck's nationwide consumer base visited 182 What happens when you go to buy a new iPhone less than a month before locations over a 3 day period in 27 different states and asked sales people what they should do if they want to the rumored new release? upgrade to a new iPhone. IS A NEW IPHONE GOING TO BE RELEASED SOON? "Yes, you should wait until the end of the month." "Yes, but who knows when. I would buy now." "No, I don't think a new version is coming out. I'd buy now." 52% 38% 10% RETAILERS DIFFER SIGNIFICANTLY IN THEIR RESPONSES 28% 50% 41% 6% 50% 9% BEST AT&T APPLE 10% VERIZON BUY 33% 66% 41% 50% 17% These shopper friendly reps told consumers more than any store that they should wait. Steve would be proud of his employees' relatively tight lips about the new release. Best Buy employees had by far the highest rate of employees encouraging shoppers to buy now. Verizon demonstrated average results across the board. AND DIFFERENT 51% 61% REGIONS OF THE 40% COUNTRY SHOW DIFFERENT TRENDS Percentage of retail associates who said you should wait to buy: 64% 40% "Yes, you should wait until the end of the month." "No, I don't think a new version is coming out. I'd buy now." "Yes, but who knows when. I would buy now." 90% OF OUR SHOPPERS SAID THEY WERE ALREADY AWARE OF THE UPCOMING LAUNCH WHAT WAS THE GENERAL REACTION TO THE IPHONE? BY RETAILER BY REGION It's a fairly current or very current phone 96% 88% Midwest associates had a "very positive response" No Apple Store employee said there was a better phone available 0% Northeast said "definitely better phones available" 10% GO SP TCHECK GoSpotCheck is a data company that helps businesses obtain human powered, local level data. If you are interested in learning more, please visit GoSpotCheck.com 3 DAYS AGO

Should I upgrade my iPhone now or later?

shared by GoSpotCheck on Sep 11
960 views
0 shares
0 comments
What happens when a shopper asks the sales rep if they should upgrade right before a new iPhone release? We went to 180 stores across 27 states to figure out if shoppers would be pushed to buy now or ...

Publisher


Designer


Category

Technology
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size