Sharp Spike in Tech Savvy Shoppers Expected on Black Friday

SocialVibe HOLIDAY SHOPPING TRENDS NOVEMBER 25 BLACK FRIDAY 71% OF RESPONDENTS PLAN TO SHOP ON BLACK FRIDAY 2011 ONLY 53% SAID THEY SHOPPED ON BLACK FRIDAY IN N 2010 WHAT WILL PEOPLE BE SHOPPING FOR? 40% COMPUTERS / LAPTOPS 38% CLOTHING 34% OTHER ELECTRONICS 32% TELEVISIONS 20% HOME APPLIANCES O. 18% CAMERAS 18% TABLETS/ EREADERS NOVEMBER CYBER MONDAY 28 RESPONDENTS WHO PLAN TO TAKE ADVANTAGE OF CYBER MONDAY DEALS: 61% Results from a SocialVibe opt-in study across its network of premium publisher sites, including Pandora and Zynga's social games. Fielded in October 2011. More than 1,000 responses from tech-šavvy consumers. www.socialvibe.com presented by Scialvibe