SEO vs PPC

SEO PPC SEO can be started for free. PR needs upfront investment. INVESTMENT NEED Higher SERP bring consistent flow of traffic. Brings limited traffic for a time. TRAFFIC POTENTIAL Targets diverse audience. Targets niche audience. REACH Needs hours of dedication and work. PPC can be set up in no time with little efforts. TIME AND EFFORTS Extensive and unique content is a must. No or little required in terms of content. CONTENT INPUT SEO takes time and traffic- conversion ratio is lower. Targeted are most likely to bring more conversions. CONVERSION @AyeshaAmbreen