The Role of Online Video in the Consumer Journey

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Many journeys either start or take place online these days, but one of the most common journeys happening online is the consumer journey. Online video plays a big part in this journey, offering huge appeal to information-hungry consumers looking for trustworth product reviews and how-to guides. As a publisher, your video content is central to this process, and could be the thing that gets consumers to get their credit cards out. You invest considerable resource to produce this content, but who gets rewarded for the sale your video has driven?
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