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The Role of Online Video in the Consumer Journey

THE ROLE OF ONLINE VIDEO IN THE CONSUMER JOURNEY LOTS OF JOURNEYS START ONLINE 1 in 5 relationships start online' 70% of holidaymakers book entirely online ? Even real journeys take place online - Google Maps used for satnay BUT THE MOST COMMON JOURNEY TAKING PLACE ONLINE IS THE CONSUMER JOURNEY PEOPLE GO ONLINE TO... $59.54B Discover product features US ECOMMERCE SALES 3 Read reviews 20% YOY RESEARCH ---- --1 AND BUY TABLET %2$ 81% Find the best prices Purchase on their device every month 4 in 2012 5 ONLINE VIDEO PLAYS A BIG PART IN THIS JOURNEY In the US, online video consumption has grown 30% year on year to Q4 2012 6 YOUR VIDEO CONTENT IS PART OF THE CONSUMER RESEARCH PROCESS PRODUCT REVIEWS HOW-TO GUIDES UNBOXINGS 4) IF THEY DECIDE THEY WANT TO BUY... THE BUYER WHO GETS REWARDED FOR THE SALE? THE REWARD YOUR WEBSITE NOW.. YOUR WEBSITE WITH VIDLINKR YOUR WEB CONTENT SEARCH ENGINE PRICE COUPON SPONSORED COMPARE FINDER SEARCH THE RETAILER'S WEBSITE THE RETAILER'S WEBSITE $ THE SALE $ Coull connects content with commerce. It gives publishers a seamless new way to monetize their video content. Coull Vidlinkr is the tool that rewards you for your part in the consumer journey. For a deeper look into the role publisher video content plays in consumer journeys, check out our paper: Video - The Missing Revenue Stream at coull.com/resources COULL.COM IVIDLINKR 1. http://uk.match.com 2. http://oxygen.mintel.com/display/620200 3. http://ycharts.com/indicators/ecommerce_sales 4. https://inmobi.box.com/shared/static/83b856063a6def7d4bd3.pdf 5. http://www.emarketer.com/Article/Record-Retail-Sales-on-Smartphones-Tablets-Take-Greater-Ecommerce-Share/1009595 6. http://success.adobe.com/assets/en/downloads/briefs/13926_di_mobile_video_v15.pdf OWNERS 10% OF US MCommerce sales THE JOURNEY

The Role of Online Video in the Consumer Journey

shared by Coull on Jun 27
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Many journeys either start or take place online these days, but one of the most common journeys happening online is the consumer journey. Online video plays a big part in this journey, offering huge ...

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Coull

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Technology
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