Riding The iPhone 5 App Marketing Wave

RIDING THE IPHONE 5 APP MARKETING WAVE 10 million people will be buying the new iPhone 5 when it becomes available on September 21... .how and when can brands take advantage of this huge app marketing opportunity? WHAT WE LEARNED FROM THE LAUNCH OF THE IPHONE 4S IN OCTOBER 2011 4.91M 3.80M Pent up demand caused app download volumes to increase by 29% Markeling costs at the time of the iPhone 4S launch and shipping dates spiked as brands jockeyed for rank. But the spikes were short- lived with plentiful opportunity for cost-effective visibility and oiganie lift even weeks after, the launch." Sep. 2011 Oct. 2011 (FIKSU APP STORE COMPETITIVE INDEX) $1.64 $1.47 $1.43 Opportunity His: The new user effect drove down costs to acquire loyal users by 10% Sep. 2011 Oct. 2011 Nov. 2011 (FIKSU COST PER LOYAL USER INDEX) WHAT THE IPHONE 5 MARKETING OPPORTUNITY LO0KS LIKE RIGHT NOW Between 6-10 million new iPhones are forecasted to be sold during the last 10 days of September (source: Piper Jaffray CNET) 71% of iPhone 3GS owners plan to buy the iPhone 5* 74% of iPhone 4 owners will upgrade to the iPhone 5* 6u% of iPhone 4S owners plan to buy the iPhone 5* 38% of Blackberry owners plan to switch to the iPhone 5* 22% of Android owners all plan to switch to the iPhone 5* (*source TechBargains, CNET) Apple has sold a total of 85 million iPhones in the U.S. since 2007 launch (source: Washington Post) Leading industry analysts predict that Apple could sell as many as 23 Million new iPhone 5 devices by the end of 2012 (source: Wall Street prediction) HOW CAN BRANDS PREPARE FOR AND TAKE ADVANTAGE OF THE IPHONE 5 LAUNCH? Markets's Siould Eapect: O A rich marketing opportunity as new users download apps weeks, and even months, after the launch A bargain period for quickly securing large volumes of quality, loyal users at decreased costs - before holiday campaigns kick in ts like Christmas in September, {Fiksu} Mobile App Marketing for app marketers! ww w.fiksu.co m