The Proliferation of Mobile Apps

The Proliferation of Mobile Apps Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention. Mobile Apps in Numbers Users spend 2 hours and 42 minutes per day on mobile devices (March 2014) up from 2 hours, 38 minutes in 2013. Mobile app usage accounts for 2 hours and 19 minutes of that time spent Mobile apps are predicted to reach $70 billion in annual revenue by 2017 Free apps with in-app purchases account for more than 90% of Mobile app mergers and acquisitions (M&A) accounted for a record $35 billion from early 2013 - 2014, not includíng Face- book's $16 billion acquisition of WhatsApp. Mobile app M&A was $7 billion (Q1, 2014), or twice the number from Q1, 2013. revenue Mobile Apps Usage by Age APPS USED PER MONTH O TIME PER MONTH (HAMM) 28.0 18-24 37.06 (29.5 25-34 (35-40 (29.3 35-44 33.57 (25.8 45-54 (25.26 22.0 55+ (21:21 Read as: During Q4 2013, mobile users aged 18-24 used 28 apps per month, on average, and spent 37 hours across them. Source: Nielsen Apps Continue to Dominate the Mobile Web 2013 B0% 20% Mobile App Web 2014 86% 14% O 10 20 30 40 50 60 70 80 90 100 Percentage of Hime spent Time Spent on i0S and Android Connected Devices 14% Browser Gaming 32% other 2% 86% Google Browsers 5%- Facebook 17% АДДБ Apple Safari 7% other 3%- News 3%- Twitter 1.5% - Socail Messaging 9.5% (ather) Productivity 4% UHilities 8% Entertainment 4% (ather) You Tube 4% Growth Markets for App Publishers Combined ids and Google Play Dowinoads by Country LIX 2.0X 1.3X 1.6X 1.6X 1.7X Hat China Brazil India Mexico Turkey Indonesia Germany 08 2013 03 2014 Quotes Everyone knows that mobile apps are hot, and that games have taken the lion's share of revenue so far. We think the balance is going to change, with other app categories using new approaches to win. -Tim Merel, Managing Director at Digi-Capital in London. As mobile consumption habits evolve, it's imperative that app developers continue to add functionality and robustness to their offerings. リリ - Monica Bannan, Vice President of Product Leadership at Nielsen. The escalating year-over-year growth of mobile devices, apps, and media costs highlights the immense opportunities and challenges facing marketers today. - Micah Adler, CEO of Fiksu. References techcrunch.com/2014/04/01/mobile-app-usage-increases-in-2014-as-mobile-web-surfing-declines venturebeat.com/2014/04/29/mobile-apps-could-hit-70b-in-revenues-by-2017-as-non-game-categories-take-off www.nielsen.com/us/en/insights/news/2014/smartphones-so-many-apps--so-much-time.html http://techcrunch.com/2014/10/28/next-wave-app-growth-markets venturebeat.com/2014/10/27/the-cost-of-acquiring-mobile-app-users-is-on-the-rise-again ERS ers.je Computer Solutions n..