Privacy On A Smart Phone

DO YOU CARE ON YOUR PHONE? ABOUT PRIVACY SMARTPHONES ARE BEING USED FOR JUST ABOUT EVERYTHING Activities conducted while using Internet on smartphone: DID YOU KNOW? Waiting lin line at the market, doctor's office, bus, etc) Eating Shopping Traveling/commuting ito work, school Socializing/entertaining Using the bathroom Cooking/and or other household chores Taking a smoking break Driving a vehicle Walking my dog Pumping gas Having a meaningful conversation Playing sports or exercising Taking a shower/bathing 36% of smartphone users say they are willing to exchange chocolate for Internet usage on their mobile phone? 143% 40% 20% Additionally, 43% would sacrifice drinking beer and 20% are willing to give up cable TV. 14% 13% SMARTPHONES KNOW MORE ABOUT YOU THAN YOU THINK Today, smartphones have the ability to know your: Top 10 most popular types of mobile apps downloaded and used*: Games 60% News/Weather 52% Maps/Navigation/Search 51% Social Networking 47% Music Entertainment/Food 34% Banking/Finance 28% Location Contact info Sports Productivity 26% Shopping/Retail 24% "Percent of Nielsen mobile app downloaders who have used each category of apps in the past month Iprior to the surveyl Top concern when using mobile apps: Text messages Pictures 26% SECURITY 19% IDENTITY Who your friends are Where you like to eat 38% PRIVACY 14% SHARING 1% – 2% What games you like to play Visited websites 97% of smartphone users agree that privacy is a top concern on the mobile phone, as is knowing what type of information is collected and the ability to control what is shared. Since smartphones are being used for an endless number of activities, it is clear that users can't go long without their devices; this gives them significant reason to consider their online privacy. HOW IMPORTANT ARE THE FOLLOWING TO YOU? Not very important Important Very important Extremely important Knowing what type of information is being collected Having easy access to controls regarding the sharing of your personal information inside a mobile app is.. Your privacy when using a mobile device is. and to have access to that information is.. 1% 20% 1% 1% 99% of people think privacy is important, but only 52% of smartphone users have read the privacy policy of a mobile application 25% 27% 33% 32% 46% 42% 36% 36% WHICH SMARTPHONES DO MOBILE USERS FEEL SAFEST WITH? Only 25% of smartphone users agree that their mobile app store only makes available apps that safeguard their privacy. This is true with the following smartphones used by consumers: Apple/iPhone BlackBerry Google/Android Windows Mobile All Others Only 35% of smartphone users feel confident that most mobile apps protect the privacy of their information. 42% of smartphone users neither agree nor disagree that mobile apps protect the privacy of their information. Most trusted mobile Financial institutions Financial institutions 61% brand category has Mobile network carriers/operators payments provider**: the most trust, consideration and Mobile handset manufacturers ** The proportion of consumers that would trust a preference among mebile payments service from this type of provider consumers. Mobile ecosystem/OS providers 18% 8 SIMPLE PRIVACY TIPS TO PUT YOUR MIND AT EASE Here are a few simple things you can do to protect your privacy: Always create unique passwords. Set a strong password and frequently change it. Update your phone and third party application software. Look for signs of trust and read reviews and ratings of applications before purchase. Be careful clicking on links within emails, SMS or social networking sites that ask for your personal information. Take a minute to read Take note of pop-up notices/alerts. Only enter your account or credit card information on a site that begins with "https://" or has the lock symbol. the application's privacy policy. lookout Sources: truste.com I mylookout.com I pewinternet.org I Google Insights Survey | GIK NOP MOBILE SECURITY