The Perfect Data Storm

THE PERFECT DATA STORM A DIGITAL DELUGE IS COMING How will we batten down the hatches and open up the pipes? More people are using visually heavy social content such as photos and videos. All of this data usage is merging into a tempest that threatens to capsize our current mobile broadband networks. This could result in NETWORK SLOW-DOWNS and HIGHER COSTS to subscribers. ometimes referred to as the The catalysts are a rise in mobile-device ownership and an increase in data usage as more people play games and movies on 1000x CHALLENGE SMARTPHONES & TABLETS In the future, it's likely that our networks will need 1000x MORE BANDWITH HURRICANE OF RICH CONTENT The type of content we consume on mobile is getting meatier and more diverse. Take for example, an average bestseller. Here's the new data breakdown of how it can be consumed on mobile in gigabytes (GB): E-book 0.000908852 GB Soundtrack 0.136719 GB Android game 1.8 GB - -> Movie (SD) 2.49 GB HD .--- --- Movie (HD) HD HD 5.93 GB Between 2012 and 2017, mobile video data will increase 16-FOLD accounting for two-thirds of the world's mobile data traffic 2011 - 2012 Downpour of Devices 44% 7 BILLION ANNUAL GROWTH SMARTPHONES WILL BE SOLD 25 BILLION GLOBAL SMARTPHONE SHIPMENTS BETWEEN 2013-2017 CONNECTED DEVICES ARE PROJECTED TO BE ONLINE BY 2020 RISING TIDE OF DATA USAGE 50x MORE DATA TRAFFIC on smartphones versus feature phones in 2012 In the past 5 years data traffic on AT&T's network grew by: Data traffic on China Mobile's 25,000% Wireless network surged more than 187% THIS YEAR WEATHERING THE STORM The solution will take a combination of strategies. MORE SMALL CELLS will bring thenetwork closer to you by making the network denser, more efficient, and able to handle more traffic. MORE SPECTRUM and innovative ways to efficiently utilize our limited resources. MORE EFFICIENT USE OF RESOURCES including the further evolution of 3G and 4G. One possible course is: A 20% household penetration of small cells and the addition of 10x more spectrum = 1000x network capacity. CHECK OUT MORE ABOUT TECH'S PRESENTED BY: ANSWER TO BIG CHALLENGES AT: QUALCOM spark spark.qualcomm.com Sources: DEVELOPED BY Amazon, Apple iTunes, Google Play | Cisco | Gartner | GSMA and Machina Research | Cisco | AT&T | China Mobile N NOWSOURCING Research: Michael Copeland / PJ Jacobowitz