The Path to 10 Billion Tweets

The Path to 10 Billion Tweets March 2006 March 2010 10 billionth Work begins on Twitter tweet made 10 November 2009 Twitter 2007 2008 2009 rolls out retweet feature 9. October 2009 Lists feature added to Twitter Jan 2008 Twitter faces outages during Macworld due to increased number of tweets June 2009 Twitter adds Verified Accounts May 2008 Twitter makes architectual changes in order to increase scalability 3 March 2007 Tweets per day triple at SXSWI No Data 16 32 48 64 80 The site may potentially reach only about 10% of all Internet users Twitter has a Many people drop the service after a month user retention rate of 40% >500 >500 101-500 200-499 51-100 100-199 21-50 50-99 16-20 20-49 11-15 10-19 6-10 1-9 1-5 50% 40% 30% 20% 10% 0% 10% 20% 30% 40% 50% News Pass Along Value (Retweets) • Spam Self-Promotion Conversational o Pointless Babble Hours of the Day When Tweets Are Posted Days When Tweets Are Posted 1,600,000 20% 1,400,000 Mean Tweets 1,200,000 15% 1,000,000 800,000 10% 600,000 400,000 200,000 Eastern Standard Time The 1% of visitors that are Addicts account for The 27% of visitors that are Regulars account for 41% of visits to Twitter The 72% of visitors that are Passers-By account for 24% of visits to Twitter 35% of visits to Twitter 0% 20% 40% 60% 80% 100% Gender Male Female Age 3-12 13-17 18-34 35-49 50+ Children Has Kids No Kids Education No College College Grad School 0% 20% 40% 60% 80% 100% Sources: HubSpot, Mashable, Pingdom, RJMetrics, Twitter, Quantcast Graphic Courtesy of Muhammad Saleem http://twitter.com/msaleem Designed exclusively for Mashable Visitors Number of Tweets Posted What People Tweet Retention Users (Millions) Tweets (Billions) Users by Follower Count Users by Number of Updates Sunday Monday Tuesday Wednesday Thursday Friday Saturday