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Our thirst for knowledge

Knowledge online search demand About Market size and visibility This visual is a 'to scale' rep- resentation of what 8 million 2 Competitors (by search demand) UK internet users searched Health Food for online over the course of I NHS Choices Boots WebMD I BBC Food a year. I BBC Good Food INetDoctor IQype UK I Jamieoliver.com IPatient UK The inner circle segments are MedicineNet the volume of searches made Doctors.net.uk Waitrose Good Food Channel Bupa in proportion to the other genres for so for example I Med help int ввC Нealth IDelia Online I Channel 4 Food AlIRecipes UK I Steady Health I Other websites both health and food received I Allrecipes.com Science around the same amount of Religion Other websites searches. History Gardening Nature Food The smaller circles around Nature Thompson & Morgan I RSPB I Guardian Environment I BBC Gardening the outside represent their respective genres and the proportion of searches within there that ended up going to the BBC's website (represent- ed as a red segment). Greenfingers.com Allotment growing I Bird Guides BBC Science & Nature RHS Gardening Wild About Britain I The British Library BBC Gardenders world I Crocus I The Nat Hist Museum I Garden Action I Grow your own I Telegraph Gardening I Nat Geo News I Nat Geo Magazine Nat Geo Animals I Other websites I Other websites Audience demand History Religion I Find My Past My Heritage ввC History I Bible Gateway Logos Bible Software The Shining Light Ancestry.com A Church Near You I RootsChat ISpartacus Educational I The British Library I British History Online I BBC Religion & Ethics IIslamic Finder I QuranExplorer IUCB Online IBehind The Name- * BBC share of genre IOnline Parallel Bible History For Kids Online Parish Clerks Other websites Other websites Science New Scientist Health Nature NASA Science Blogs Science Daily Mag I BBC Science I Nat Geo News I Physicsforums.com IUSGS Discover Blogs Other websites 3 Over the year N.B. Competitors in this sense are websites that compete for our search engine traffic. For example, within 'nature' we would expect to be found for 'lion' and therefore compete with any other nature website that currently ranks highly for that search term. Food Health I Gardening INature I History IReligion I Science Os/06/2010 0s/10/2010 05/11/2010 Os/01/2011 OS/04/2011 0S/as/2011 OS/07/2011 OS/07/2010 05/08/2010 OS/09/2010 OS/12/2010 OS/02/2011 05/03/2011 OS/06/2011

Our thirst for knowledge

shared by duncanbloor on Jul 22
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What topics do people want to know about when they search online?

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