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ORMMA

ORMMA Open Rich Media Mobile Advertising ORMMA is an industry wide initiative for advertisers to have one common set of rules for displaying rich media ads across platforms. Ad designers that have one API to use when creating ads know that their ad will display on all ORMMA-compliant apps and sites. DEF ORMMA The API FOR AD CREATORS The ORMMA standard is split into three levels to simplify, understanding and adoption. ll. M1-3GSM 3G 2:43 PM al AT&T 3G 12:39 PM O 81%D 9:41 AM e o 90%D expand Settings Settings ex-pand [ik-spand Airplane Mode ON General Wi-Fi Off > M Mail, Contacts, Calendars verb (used with object) 1. to increase in extent, size, volume, scope, A Phone etc.: Heat expands most metals. He hopes to expand his company. Safari 2. to spread or stretch gut; unfold: A bird expands its wings. 3. to express in fuller mor greater detail; develop: to expand a short story into a novel, Messages iPod Photos AD BÅNNER O Store Favorites ACCESS NATIVE FEATURES CACHE EXPAND & CONTRACT CONTENT Why Is It Important? Mobile Ad Creative WITHOUT WITH ORMMA ORMMA Publisherl's SDK AdNetworkl's SDK Publisher2's SDK ORMMA SDK AD Version 1 AD Version 2 AD Version 3 AD 1 Vérsion 2$ -Ad Audience Before ORMMA, whenever advertisers wanted a mobile rich media campaign, they would have to learn, build and test their creative with different SDKS from the various publishers and ad networks. With ORMMA, advertisers need only to build one version of their ad and ensure that it is ORMMA compliant thus saving time, money and making everyone's life easier. ORMMA Timeline JAN AUG NOV 2011 FEB MAR APR JUN SEP 2010 201 2011 2011 201 to 2010 2011 Launched the ORMMA ORMMA fully Blog MMA supports ORMMA IAB released MRAID for public comment ORMMA Compatible on iOS' & Android was founded Released we6- based testing harness IAB starts work on MRAID with full support web-based tools of ORMMA.org Fully support in-ápp áds via Members The United States JumpTap Nexage Celtra AdMob Rhythm NewMedia Goldspot Media- AdMarvel Smaato mocean Mobile Marketing Association İnternet Advertising Bureau TringApps Admeld Crisp Wireless MediaMind PointRoll The Weather Channel EyeWonder Asia-Pacific Mobile by Pixel Media •MobDis OMobile Rich Media Ad Creators OPublishers OAd server(s) O Industry organisations Ad Networks OAd Mediators IF YOU ARE A ... Advertiser Ad Network Publisher Download the ORMMA SDK and implement it into your app Download the ORMMA SDK from ormma.org and implement it into your SDK Look for ORMMA compliant vendor for your advertisement |MOBDIS.COM ORMMA Compliant Mobile Rich Media Ad Builder %24 %24

ORMMA

shared by GeeGrl on Mar 23
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ORMMA is an industry wide initiative for advertisers to have one common set of rules for displaying rich media ads across platforms. Ad designers that have one API to use when creating ads know that t...

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