Optimization: Robot Invasion

Transcribed

Optimization: Robot Invasion

OPTIMIZATION: ROBOT INVASION PROTOCOL Every day, robots, spiders, and other creepy crawlers are invading your webpages, gathering unlimited sums of information--that is a good thing. Search engines like Google and Bing activate their bots to seek out and scan websites and then return with relevant data that is used to create more accurate and useful search results. To ensure that your customers can find you online, you must optimize your content according to recommended best practices. 13 SIMPLE STEPS FOR SEARCH ENGINE OPTIMIZATION: TITLE TAGS META TAGS SIMPLE URLS NAVIGATION You can use meta tags The internal navigation Give your webpages short, descriptive titles Choose a URL that will of your website should be simple and logical for to add longer descriptive be easy for users and by using <title> tags within the <head> tag of information. Write these search engines to understand, by using in a few sentences or a short paragraph. visitors and search the HTML document. words and not numbers. engines to follow. OOPS! WE BLEW IT SITE MAPS ANCHOR TEXT ALT ATTRIBUTES 404 ERROR Put an HTML site map Tell users and search The "alt" attribute allows Have a custom 404 error page on your site for users, and an XML sitemap for search engines. engines what content a link is pointing to by using clear, descriptive anchor text. you to specify alternative page that guides visitors text for the image if it cannot be displayed in the visitor's browser. back to a working page on your site, should they encounter a broken link. DO NOT twitter SPAM ENTER facebook RESTRICT ROBOTS COMBAT SPAM BACKLINKS ROBOT FRIENDLY Use social networks, You may not want some information on your web pages to appear in search results. If so, you links in comment spam, can use a robots.txt file. To prevent search engines from passing your site's reputation to Most mobile sites restrict blogs, and other resources to generate backlinks to your site access to anything other than a mobile device. Make sure your site allows any User-agent. use the "nofollow" value. from other sources. PROTOCOL 13: CREATE GREAT CONTENT ORIGINAL CONTENT MAKE IT RELEVANT TIMELY CONTENT QUALITY CONTROL Your visitors want to see Search engines want to Search results tend to be new info. Search Try to avoid the little mistakes like spelling deliver relevant results to engines frown on sites that scrape (copy/paste) relevant your content to content found on other weighted toward sites with more timely content and grammar errors. The and regular updates. users, so the more fewer mistakes, the website. the topic, the higher you Avoid letting your site go will rank in that category. more credible your site will appear. stale. E MarketingZeus.com Sources: Google - "Search Engine Optimization Starter Guide" Google Webmaster Tools Bing - "Search Engine Optimization For Bing" Yahoo! - Seo Basics - Yahoo Style Guide <meta> </p> </div> </div> </div> </div> </div> <div class="col-4 col-offset-1 details-section"> <div class="info"> <div class="breadcrumb"> <div class="path"> <a href="/">visual.ly</a> </div> <div class="path type"> <a href="/"> Infographic </a> </div> <div class="path"> <a href='https://visual.ly/technology-infographics'>Technology</a> </div> </div> <h1>Optimization: Robot Invasion</h1> <div class="data">shared by <span rel="sioc:has_creator"><a href="/users/tking" title="View user profile." class="username" xml:lang="" about="/users/tking" typeof="sioc:UserAccount" property="foaf:name" datatype="">Tking</a></span> on Aug 04</div> <div class="stats"> <div class="views"> <span class="icon"></span> <span class="count">52</span> <span class="metric">views</span> </div> <div class="likes"> <span class="icon"></span> <span class="count">0</span> <span class="metric">faves</span> </div> <div class="shares"> <span class="icon"></span> <span class="count">0</span> <span class="metric">shares</span> </div> <div class="comments"> <span class="icon"></span> <span class="count">0</span> <span class="metric">comments</span> </div> </div> <div class="description"> <span class='short-description'> Every day, robots, spiders, and other creepy crawlers are invading your webpages, gathering unlimited sums of information--that is a good thing. Search engines like Google and Bing activate their bots... </span> <span class='hidden description-more'> to seek out and scan websites and then return with relevant data that is used to create more accurate and useful search results. To ensure that your customers can find you online, you must optimize your content according to recommended best practices. </span> </div> <div class="node-credits"> <div class="credit"> <h4>Publisher</h4> <a target="_blank" href="http://marketingzeus.com"> <span class="publisher-name"> Marketing Zeus </span> </a> <br> </div> <div class="credit"> <h4>Designer</h4> <div class="wrapp-user-data"> <a href="https://visual.ly/users/tking" class=""> <span class="publisher-name short"> Tking </span> </a> </div> <br> </div> </div> <div class="tags"> <p>Tags</p> <a class='tag-label' href='https://visual.ly/tag/seo'>seo</a> <a class='tag-label' href='https://visual.ly/tag/website'>website</a> <a class='tag-label' href='https://visual.ly/tag/small-business'>small business</a> <a class='tag-label' href='https://visual.ly/tag/search-engines'>search engines</a> <a class='tag-label' href='https://visual.ly/tag/google'>google</a> </div> <div class="source"> <p>Source</p> <a class='source-label' href='http://marketingzeus.com/infographic/optimization-robot-invasion' rel='nofollow' target='_blank' >http://marke...t-invasion</a> </div> <div class="category"> <p>Category</p> <a class='category-label' href='https://visual.ly/technology-infographics'>Technology</a> </div> <div class="infographic-admin-menu infographic-edit-menu"></div> <a href="https://visual.ly/contact-us" class="suggest">Did you work on this visual? 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