Oppurtunities in eCommerce

keepitusable 2015 E-commerce Opportunities Key Opportunities Understand your Major growth in mobile The 92% that don't convert customers Major growih in mobile Invest, Invest, Invest Budget spend Major growth will continue. Only 4% of budgets go into mobile, but it's where 20% of consumers' time is spent! IMobile (4%) I Other (96%) Consumer time 8 in 10 smartphone users use their phones at some point during the purchase process Understand your customers Who, What, When, How Who What When How is your customer? content fits your customer? to reach your customer to reach your customer Understand your customer journey Choose your platform(s) based on what's right for your audience STOP The 92% that don't convert Research, Design, Test The biggest opportunity is the 92% of all traffic that doesn't convert Talk to and listen to your customers. Invest in consumer research, don't hide behind data. Focus on payments 66% 63% 66% of mobile users regularly abandon purchases during payment Of those who leave, 63% are then less likely to buy from you via a different channel - bad experiences are sticky.