Online Shopping Patterns of Consumers - Research

UNDERSTANDING Online Shopping Behavior By 2016 $1.86 Trillion Worldwide eCommerce sales is estimated to grow to $1.86 Trillion by 2016 2017 $370 billion 2013 $262 billion US online retail sales alone is estimated to reach $370 billion by 2017, up from $262 billion in 2013 53% 2014 By 2014, 53% of total retail sales (online and offline) will be affected and dictated by the World Wide Web Of Consumers Who Shop Online By AGE And GENDER By Age 23.1% 24% 18.6 16.4% 7.6% 10.3% 18-24 25-34 35-44 45-54 55-64 65+ By Gender 40.9% 59.1% 81% 81% of consumers do research online before making a purchase decision. 18-36% Consumers who research options via online, offline, and mobile channels spend 18-36% more than those who don't. 10.4 The average consumer today checks 10.4 information sources before buying anything MAJOR SOURCES To Research Product Information Before Purchasing 62% 60% 57% Used search engine or social media site Visited brand or manufacturer website Visited retail website 42% 29% 20% Spoke with friends and family Visited professional review website Visited local store 19% 19% 13% Visited a Visited comparison shopping consumer review website Visited an online portal website 49% 45% 49% of online consumers use PCs and 45% use mobile devices as their primary access media throughout the purchase cycle. 54%) 26% 54% of tablet-related purchases were done online as compared to 26% of smartphone-related purchases. DEVICES USED To Access The Internet By US Consumers (Per Week) 79% Computer 43.5% Mobile Phone 17% Tablet TOP MOTIVATIONAL FACTORS For Consumers To Purchase On Regular Basis Discount, deals & promotions 48% Quality products 42% Good product value 42% Free samples FREE 42% Customer loyality or reward programs 38% Excellent customer service 36% Trustworthy brand 34% Good selection of product 33% %24 %24