Nokia and Mobile Ads

Nokia World 2011|Special Edition Nokia & Mobile Ads: Oct, inneractive Infographic Money Talks v Nokia's Ad Requests Growth иnil! Dec.10 Jan.11 Feb.11 Mar.11 Apr.11 May.11 June.11 July.11 Aug.11 Sep.11 Ad requests are what it's all about in mobile advertising and despite the transition Nokia has been making over the past year, its absolute ad requests have and continue to grow month to month. More ad requests means more interest on the part of advertisers and ultimately, more revenue for Nokia developers. CTR: Nokia Vs. The Industry - Nokia - Industry Average 3.50% 3.00% 2.50% 2.00% 1.50% 1.00% 0.50% Mar.11 Apr.11 May.11 June.11 July.11 Aug.11 Sep.11 While Nokia has been taking the heat in the press over the past year, the fact remains that when it comes to real numbers, Nokia outperforms any of its competitors as far as mobile CTR is concerned. Nokia users click on ads significantly more often than ioS, Android, or BlacBerry users. CTR combined with ad requests translates into awhole lot of happy Nokia developers! With strong Nokia presence in emerging markets across the globe and usage patterns in those markets, user engagement on Nokia devices is unparalleled on any of the competing platforms. • Nokia's Global Distribution 38% 30% 12% ASIA PACIFIC N. AMERICA EUROPE ASIA CENTRAL 6% 5% AFRICA S.H AMERICA 2% OCEANIA So much has been said about iPhone and Android market share, but global distribution has been massively overlooked by the press. Nokia is still dominant in places that people have not even heard of the iPhone. Take a look at how far Nokia's reach is on a global scale. What other platform is so dominant in Saudi Arabia, China, Europe, Africa, and the UK? Top Nokia Countries - by Ad Revenues Country Fill Rate CTR ECPM Germany 98.39% 2.06% $2.52 VIZ UK 81.48% 1.24% $2.41 Thailand 61.7% 2.62% $1.97 Saudi Arabia 62.41% 2.78% $1.67 France 93.05% 2.05% $1.48 Italy 96.58% 2.65% $1.30 Mexico 97.25% 1.37% $0.9 Russia 99.19% 2.77% $0.87 Malaysia 74.43% 1.55% $0.78 10 India 85.61% 1.80% $0.71 11 China 64.45% 2.04% $0.7 Not only are Nokia devices everywhere, but Nokia developers are generating some seriously impressive numbers from their mobile advertising campaigns across the globe. For example, Germany sees a 98.9% fill rate on Nokia, a more than 2% CTR and over $2.5 ECPM. Those are numbers Apple developers can only dream of. Take a look at the other numbers in the chart above. Source: inneractive.October, 2011.