The next billion internet users: what will they look like?

THE NEXT BILLION INTERNET USERS: What Will They Look Like? SInce 2006, the number of Internet users has more than doubled Currently, there are 2.4 billion Internet users globally %3D 2.7B By the end of this year, that number That's 39% of the population is expected to reach 2.7 billion Household Internet penetration Is consldered the most Important measure of access By 2014, an estimated 41% of the world's households will have an Internet connection And by 2017, there will be over a billion new Internet users WHAT WILL THOSE BILLION INTERNET USERS LOOK LIKE? New Internet users wlll be IncreasIngly moblle In the last quarter of 2012 alone, more than 207 million new smartphones were sold That's more smartphones than there are people living in Brazil, the 5th largest country By 2017, global mobile connections are expected to reach 8.2 billion In fact, moblle browsIng Is due to overtake desktop browsIng: MOBILE WEB BROWSING VS DESKTOP WEB BROWSING Number of users 2000 1800 1600 1400 1200 1000 800 600 400 200 Year 2007 2008 2009 2010 2011 2012 2013 2014 2015 New Internet users mlght also be more Into wearing thelr gadgets One survey found that among US consumers: 12% said they would buy and use Google Glass 28% said they would buy (20% said they would and use an interactive specifically buy an wristwatch iWatch) That's 40% of US consumers, about 125.5 mllllon people, who would use wearable web devlces WHERE WILL THOSE BILLION NEW INTERNET USERS HAIL FROM? Many will be from Asla and developlng natlons Of new connections between now and This growth will be driven mostly by 2017, an estimated 61% will be from the 'big three" emerging markets: Asia-Pacific China Indla Indonesla Between these countries, they'll have an estimated 3 billion connections in 2017 Asla-Paclflc will generate the most new connectlons, but Africa wlll be fastest-growIng: 2012: 683M 2017: 935M African mobile connections are predicted to grow at a rate of 6.5% from 2012 to 2017 This means that connections will go from 683 million in 2012 to 935 million in 2017 New Internet users wlll be moblle, more Ilkely to wear gadgets, and not from the west AND THERE WILL BE OVER A BILLION OF THEM