Mum’s The Keyword: An SEO Infographic on Mother’s Day Keywords

000 conductor MOTHER'S DAY GIFTS IN SEARCH 2015 Powered by Conductor Searchlight According to the National Retail Federation, Mother's Day is a $19.9 billion dollar holiday in the US- and Back-to-School shopping. Conductor took a look at 275 Mother's Day-related highest volume keywords, representing 649,000 searches a month, to see who the 3rd most lucrative shopping event after winter holidays wins page one for mom. OF THE 275 HIGHEST-VOLUME MOTHER'S DAY GIFT-RELATED KEYWORDS... Who Owns Market Share for Mom? The Top 3 Ranking Domains for URLS in Positions 1-5 These 6 Domains Own ~50% of The Top 5 Ranks amazon.com (3%) askmen.com (6%) gifts.com (7%) 1. Pinterest (Social) uncommongoods.com (8%) Other (55%) 2. RealSimple.com (Publisher) 3. UncommonGoods (Retailer) realsimple.com (10%) pinterest.com (11%) Market Share: Battle of the Industries Social Network Retailer VS E-commerce retailer, Uncommongoods.com, holds a higher percentage of #1 rankings than Pinterest. Out of 65% of the 275 keywords, Pinterest ranks in positions 1-5. 1 Publisher vs. Retailer Publishers Rule Over Retailers with Early-Funnel Keywords, "Gift Guides" and "Gift Ideas." 4 Publishers in the Top 10 askmen Good Housekeeping REAL SIMPLE VAR TEN LIFE MADE EASIER BECOME A BETTER MAN The Key(word) to Your Mom's Heart Terms that ranked most Are you targeting these keywords? often include: While "Mothers" and "Mom" showed up in 36% of keywords, there are 64% of support terms that included: 64% mothers amazon sale days "Ideas," "Homemade," "Best," "Unique," "Cheap," "Wife." cheap best personalized flowers ideas presents diy unique banner homemade gift wife mom сol Did you know? "Cheap Mother's Day Gifts" is searched over 3000x/month? basket What do Searchers Give to Their Moms? "Mothers Day Cards" are searched more than Apr 2014 May 2014 June 2014 Mothers Day Jewelry Search term Mothers Day Flowers Search term Mothers Day Cards Search term "Mothers Day Jewelry" or "Mothers Day Flowers" Overall themes when searching for "mothers day cards": Personalization, Printable, and E-cards MUM'S THE KEYWORD Content Secrets to Boost Your Mother's Day Sales Retailers should be No matter what industry, targeting "ideas" or other early-stage keywords. marketers should be Call Your Mom! using Pinterest for any gift-related keywords. Pinit www.conductor.com Data from Searchlight, National Retail Federation, Google Trends, Tagcrowd.com