Moms and Mobile Devices

MOMS AND MOBILE DEVICES IN 2012 MOMS ARE WELL-EQUIPPED WITH MOBILE DEVICES... DEVICES PERSONALLY OWNED OR USED ON A MONTHLY BASIS 80% 75% 70% LAPTOP 65% 50% 47% SMARTPHONE 29% 20% 23% MILLENNIAL MOMS* HAVE AN AVERAGE NUMBER OF 13 APPS LOADED ON THEIR MOBILE PHONE TABLET YOUNG MOMS EXPECTANT/ WITH KIDS <8 LATINA MOMS 25-59 WITH KIDS 3-18 GENERAL ONLINE POPULATION ...AND DECIDE WHICH DEVICE TO BUY WOMEN 2+) ARE RESPONSIBLE FOR OR INVOLVED IN DECIDING ON WIRELESS DEVICES AND SERVICES FOR FAMILY 94% PAY FOR THE FAMILIES' MONTHLY WIRELESS BILL 74% YOUNG MOMS' CONSTANT COMPANION... 21% WHILE WATCHING TV, MOVIES, ETC. ALWAYS / OFTEN ALS... 12% GO ONLINE USING TABLET/MOBILE PHONE TEXT SOMEONE TALK ON PHONE 41% 27% 41% 17% 23% 16% OF MILLENNIAL MOMS* USE THEIR MOBILE PHONE YOUNG MOMS GENERAL ONLINE POPULATION EXPECTANT / WITH KIDS <8 IN THE BATHROOM DURING SEX ...AND SHOPPING ASSISTANT USAGE OF MOBILE PHONE THROUGHOUT THE SHOPPING PROCESS WITH SMARTPHONE / TABLET IN THE PAST 30 DAYS... WHEN BUYING A NEW PRODUCT COMPARE PRICES GET PRODUCT/ BRAND RECOMMENDATIONS 41% 29% 38% 28% 45% 28% 33% 17% FIND COUPONS OR DEALS COMPARE FEATURES 37% 21% 31% 22% GET PRODUCT IDEAS DECIDE WHERE TO BUY 36% 20% 30% 16% LOOKED UP PRICES ONLINE WHILE STILL IN STORE PURCHASED SOMETHING Q1 2012 O Q3 2011 GENERAL ONLINE POPULATION YOUNG MOMS YOUNG MOMS EXPECTANT / WITH KIDS <8 EXPECTANT /WITH KIDS <8 MOBILE DEVICES ORGANIZE THE FAMILY WOMEN (HOUSEHOLD SIZE 2+) 85% 80% 70% 45% MAKE HELP KEEP FAMILY UPDATED ON EVERYONE'S ACTIVITIES HELP HELP THE FAMILY FAMILY FEEL CLOSER COORDINATE SPEND MORE TIME WHEN APART SCHEDULES TOGETHER SOURCES: Ars statista BABYCENTER: "2012 AMERICAN MEDIA MOM" CTIA - THE WIRELESS ASSOCIATION MAMIVERSE: "STUDY OF ONLINE LATINA MOMS AND NEW MEDIA" "MOMS & MEDIA 2" A MEREDITH PARENTS NETWORK SURVEY ID DDDD DDDDDD DDDDDD D DDD)) DD DDDDDD D D DDDDDD D DDDDDD D DDDDD DDDDDD DDDDD) DDDDDD DDDDDD DDDDDDDDD DDDDI DDDDDD DD DDDDDDDD DDDDDDDD