Mobile's Meteoric Rise

MOBILE'S Meteoric Rise Consumers Really Love Smartphones and Tablets 56% of American adults are now smartphone owners People check their smartphones 150X per day rarely to make a call, and mainly to surf the web, check social media or open an appt 44% of cell phone users have slept with their phones next to their bed because they didn't want to miss anything overnight Privacy on Mobile Devices A Growing Consumer Worry 72% of smartphone users say they're more concerned about privacy on their smartphone than they were one year ago 81% of consumers say they avoid applications that they don't trust 43% of adults don't trust companies with their personal information, up over last year Mobile advertising represents a Mobile Usage and Advertising Will Skyrocket Globally $20 billion opportunity in the U.S. alone Mobile ad revenue hit $9.6 billion Mobile will Mobile web will be for the first quarter of bigger compromise 2013, up 15.6% over the first quarter of 2012 33% than desktop internet usage by 2015 of all Internet traffic by 2014 Old Tracking Tech = Black Hole %3D More than 60% of home computers are shared, which means that cookies are shared 3 out of 10 Average deletion frequency is about users delete their cookies each month 4X per month Sources: Mary Meeker's latest Internet trends report Morgan Stanley Intermet Report TAB Internet Advertising Report ADTRUTH www.adtruth.com Brought to you by TRUSTE report Camscore report Pew internet a American Life Project. 2013