Mobile usability: which is best? Android vs. iOS vs. Windows mobile

MOBILE USABILITY Android i vs iPhone vs Windows which is BEST? Presented by usability 24 7 96.9% = The combined global market share of the 3 leading smart mobile platforms* Others - 3.1% Microsoft 18.1% Android 59.5% ios 19.3% Android: iOS: Windows Phone 8: • Owned by Google Open source Linux-based • 770,000+ apps • Owned by Apple • Closed source XNU-based 900,000+ apps • Owned by Microsoft • Closed source Windows NT-based • 130,000+ apps Business take up of mobile OS by region** Europe, Middle East, Africa Android – 36% Windows 21% ioS- 43% North America Windows 3% ioS- 62% Android – 35% Asia-Pacific, Japan Android 25% ioS-75% ios 63.2% In the 1st Quarter of 2013, smartphones made up 10.44% of all website Android 35.52% visits, breaking down as: Windows 1.04% Android users downloaded the most apps in Q1 2013, with a 51% share of the market. iOS users spent more in the same period, with 74% of the download revenue going to Apple. Usability Factors IOS PROS: Multiple web page support through Safari browser Desktop Social media integration Minimal gap between development and release synching enabled Seamless integration between software & hardware Consistency in Ul through releases up to iOS 6 Email support First port of call for Consistent APIS across across multiple accounts companies developing platforms apps CONS: Dated home screen, lacking dynamic, real-time interaction (up to iOS 6) No Flash support, rendering some websites unviewable ANDROID PROS: Contactless Lion's share of Excellent social media integration content sharing with Near Field Communication (NFC) support Robust notification compatible devices system Unparalleled home screen Excellent Voice search Consistent APIS across Google Maps - the gold standard of mobile navigation multitasking capability customisability and real time, in-app updates platforms apps CONS: OS and hardware fragmentation * Costlier to develop for Open Source leaves it vulnerable to security issues Poor desktop synching Requires Google account WINDOWS PHONE 8 PROS: Integration with Microsoft's Power efficiency through core- business apps cross- platform OS Customisable home screen, and real-time, in-app updates (live Tiles) Consistent GUI and APIS across all platforms CONS: Fragmented hardware Least intuitive touch-screen platform Uneven social media integration Completely alien interface for previous Windows users to learn The proportion of iPhone users who'll remain loyal to the platform with their next choice of phone. 81% The proportion of Android users who'll remain loyal to the platform with their next choice of phone. 63% 9.0- The overall user satisfaction rating for Windows Phone 8*** 9.2- The "likelihood to recommend" rating for Wndows Phone 8*** *as of Q1 2013 **Based on aggregate data from Citrix customers deploying enterprise mobility management in the cloud ***According to 2013 PC Mag poll SOURCES usability 24 7 http://www.canalys.com/newsroom/smart-mobile-device-shipments-exceed-300-million-q1-2013 http://www.citrix.com/content/dam/citrix/en_us/documents/products/q4_enterprise_mobility_cloud_report.pdf http://www.smartinsights.com/wp-content/uploads/2013/04/Website-visits-by-device.jpg http://www.businessinsider.com/app-design-company-director-all-of-our-clients-choose-ios-over-android-2012-7 http://www.androidcentral.com/android-z-multitasking http://www.businessinsider.com/app-design-company-director-all-of-our-clients-choose-ios-over-android-2012-7 http://www.digitaltrends.com/mobile/do-you-need-antivirus-on-android/ http://www.technologyreview.com/review/511116/windows-8-design-over-usability/ http://news.cnet.com/8301-1035_3-57588948-94/iphone-owners-more-loyal-than-android-users-study/ http://www.citrix.co.uk/ http://www.pcmag.com/article2/0,2817,2416521,00.asp Multi platform usability, user testing and user research, when you need it. www.usability247.com copyright(C) 2013 usability247