Mobile Travel Smartphones vs. Tablets

MOBILE TRAVEL WHAT DO TRAVELERS USE WHEN PLANNING TRIPS? TABLETS O SMARTPHONES vs When making travel plans, The use of a tablet for making purchases through a website is more popular than using a smartphone. 5% TABLET US UK TABLET 8% 5% DK SMARTPHONE 3% SMARTPHONE WHO USES SMARTPHONES WHILE TRAVELING? INCOME AGE GENDER 62% 34% 38% 33% 23% 2% 23% 24% 21% 11% 8% 7% 4% 100k+ 55-64 45-44 35-44 25k - <50k <25k 75k - <100k 50k - <75k 25-34 65+ MALE FEMALE Source comScore, Apri 2012 TOP TRAVEL WEBSITES Google Maps 24,834,05 total vists (55% visits shere) MapQuest 04, 45,49 (7.2) Expedia 45 6M AT2 31EK) TripAdvisor 40,269, OT0 (2.73) Southwest Airlines rtphone-owners-use-ther-devices-travel Source Experian Hwise, March013 | http/www.internettaleccom/2012/04/ OF BUSINESS TRAVELERS 57% CHECKED TRAVEL INFO ON MOBILE DEVICES IN 2012 owners-ue-ther-devices-avel Soutter earketer, October 2012 I http//www.inlernetretaler.comaot 35-44 YEAR OLDS in the US are most likely to use mobile technology for travel bookings. TOP WAYS TRAVELERS CHECKING FLIGHT STATUS ON A MOBILE DEVICE USE MOBILE DEVICES INCREASED 68% TOUCH 48% PICS & % KEEP IN VIDEO 20% ON TIME ON TIME BELAYED ON TIME 13% GET 25" DIRECTIONS 46% SCHEDULE WAKE UP TIME MORE TRAVELERS MAKE 30" RESERVATIONS CHECKED IN FOR A FLIGHT ON A MOBILE DEVICE http/www.internetrutale.com/2012/04/19/majority unartphone BOOKING METHOD AFTER RESEARCHING ON SMARTPHONE ONLINE VIA 62% DESKTOP VIA MOBILE WEBSITE ON SMARTPHONE 9% VIA MOBILE APP ON SMARTPHONE 5% VIA MOBILE WEBSITE 120/ ON TABLET VIA MOBILE APP 9% ON TABLET BY PHONE WITH THE BRAND1% 126-anine-travel-markettart-1 Source: tnocr, Apr 2013 | httpuwww. İTOKONET 18-24