Mobile & Social for Business

Mobile & Social for Business Relevant Statistics 04 2011 mindshape CREATIVE BRAND MARKETING 845 in million 150 127 90 million million million million Facebook Linkedin Twitter Google+ Pinterest active users active users active users active users active users 3 64% % 2 of Facebook users are "FANS" of a company (have"liked"). 51% said they are more likely to buy a product since becoming a fan on Facebook 56% said they are more likely to reccomend a brand since becoming a fan on Facebook 1 in 6 OVER HALF of smartphone owners used their phone for retail activity in a store Percentage of Twitter users 55" who access the platform via mobile minutes spent online is on a social media site 3 out of 4 use Linkedin for keeping up with business news or researching companies $$$ One To Watch! Top 5 reasons for connecting with brands 212 lama customer of the company 58% Estimated rise in Pinterest.com To recelve discounts and promotions 57% million unique visitors from September to December 2011 To show others I like the brand 41% business leads 429 To be the first to know brand information 31% generated in 2011 via Linkedin To galn access to exdusive content 31% smartphone Senior Executives 6. own a tablet. in 16 owners also 82* 28* use a smartphone for business have more than one smartphone of B2B purchase 59% they click on mobile web ads to gather business info. 6* Average # of mobile seardhes per day decision-makers say dick Here >> 59% and influencers have used a smartphone to gather information are comfortable making a business 65" purchase on a mobile device 1 in 5 90% of smartphone owners are within 3 feet of their phone smartphone owners have scanned a QR Code. 65% % feel they will use a tablet more often than a computer within 3 years 24 hours a day ● 70% aged under 40, download and run sponsored B2B mobile apps 29.5 billion feel that vendor mobile apps 37° positively influence decisions to work with them Estimated spend on mobile apps bythe end of 2013 Source: Nielson, comScore, Ipsos, MarketingSherpa, MarketingProfs, Forbes, Mashable, TechCrunch [email protected]